Its been said a thou­sand times and each time correctly—digital mar­ket­ing is com­plex. This com­plex­ity often keeps mar­keters from real­iz­ing the promise of dig­i­tal marketing—to be able to deliver rel­e­vant expe­ri­ences to cus­tomers across chan­nels and cam­paigns in real-time. This same com­plex­ity keeps sys­tems and prod­ucts sep­a­rate and their asso­ci­ated data dis­parate and un-integrated. A big part of get­ting to the point where a com­pany is real­iz­ing the promise of dig­i­tal mar­ket­ing is to democ­ra­tize their crit­i­cal mar­ket­ing data across prod­ucts and platforms.

Instru­ment­ing or achiev­ing this kind of data inte­gra­tion or shar­ing has always been eas­ier said than done and for the bet­ter part of avail­able dig­i­tal mar­ket­ing solu­tions, it sadly remains undone. Adobe has always be dri­ven to pro­vide the inte­gra­tions that make such data shar­ing a real­ity. The part­ner pro­grams that have his­tor­i­cally accom­pa­nied Adobe’s dig­i­tal mar­ket­ing solu­tions are proof of our inter­est in not only cen­tral­iz­ing access to data across the Adobe Mar­ket­ing Cloud, but also pro­vid­ing access to this data for third party mar­ket­ing appli­ca­tions as well.

Today Adobe is proud to announce the imme­di­ate avail­abil­ity of Adobe Mar­ket­ing Cloud Exchange, a new Adobe Mar­ket­ing Cloud core ser­vice that pro­vides a mar­ket­place for pre-built appli­ca­tions and inte­gra­tions between Adobe solu­tions and third-party apps. It extends the func­tion­al­ity of Adobe Mar­ket­ing Cloud, inte­grates addi­tional data sources, and enhances the mas­ter mar­ket­ing pro­file. Exchange hosts more than 150 apps, is used by more than 1,200 major brand cus­tomers world­wide, and exists with the sole focus of pro­vid­ing dig­i­tal mar­keters the best tech­nol­ogy in the industry.

MCX Distimo Application Listing

The Adobe Mar­ket­ing Cloud Exchange Pro­gram is the most effec­tive way for Adobe’s part­ners to lever­age their resources to build reusable inte­gra­tions with Adobe Mar­ket­ing Cloud and make those inte­gra­tions dis­cov­er­able and avail­able to Mar­ket­ing Cloud cus­tomers. Exchange is the public-facing vehi­cle through which par­tic­i­pants in the Adobe Mar­ket­ing Cloud Devel­oper Con­nec­tion may pro­mote and pro­vide access to their specifically-developed apps and inte­gra­tions with the Mar­ket­ing Cloud.

Adobe Mar­ket­ing Cloud Exchange can be found at mar​ket​ing​.adobe​.com/​e​x​c​h​a​nge. Here, cus­tomers of the Mar­ket­ing Cloud can browse avail­able apps and inte­gra­tions by indus­try cat­e­gory or as they per­tain specif­i­cally to an Adobe tech­nol­ogy. Exchange also pro­vides instruc­tions for down­load­ing or acti­vat­ing the var­i­ous integrations—all of which are avail­able with­out addi­tional licens­ing fees for cus­tomers of the six pri­mary Adobe Mar­ket­ing Cloud solu­tions. Com­pa­nies that are not yet cus­tomers of Adobe Mar­ket­ing Cloud also have access to the Exchange where they can browse this rich set of avail­able apps and inte­gra­tions that when paired with the Adobe Mar­ket­ing Cloud pro­vide them the most com­pre­hen­sive and inte­grated set of mar­ket­ing solu­tions available—built to help any com­pany real­ize the promise of dig­i­tal marketing.