Today, Adobe announced Adobe Social, a new prod­uct within the Adobe Dig­i­tal Mar­ket­ing Suite.  Adobe Social com­bines social pub­lish­ing and engage­ment with mon­i­tor­ing, social ad buy­ing and ana­lyt­ics that can attribute social activ­ity to busi­ness results.  Adobe is giv­ing those with social mar­ket­ing respon­si­bil­i­ties – dig­i­tal mar­keters, com­mu­nity man­agers, cus­tomer ser­vice, pub­lic rela­tions, ad buy­ers, ana­lysts, and oth­ers – a sin­gle plat­form to align and col­lab­o­rate around the man­age­ment, mea­sure­ment and opti­miza­tion of their social media strate­gies, and does so in the con­text of all other dig­i­tal mar­ket­ing efforts.

Adobe Social builds on the social media man­age­ment and tech­nol­ogy Adobe acquired ear­lier this year as part of the Con­text Optional/Efficient Fron­tier acqui­si­tion, as well as the social media mon­i­tor­ing and ana­lyt­ics of Adobe Social­An­a­lyt­ics.  The capa­bil­i­ties of Adobe Social are com­ple­mented by Multi-Channel Adver­tis­ing tech­nol­ogy acquired from Effi­cient Fron­tier, which brings social ad buy­ing and social cam­paign opti­miza­tion to the Adobe Dig­i­tal Mar­ket­ing Suite.

Adobe Social will be avail­able in the 2nd half of 2012 and will expand with addi­tional social mar­ket­ing fea­tures as well as inte­gra­tions with other prod­ucts within the Adobe Dig­i­tal Mar­ket­ing Suite.

Read the press release: http://​adobe​.ly/​G​E​8​aY5

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