Today, Adobe announced Adobe Social, a new product within the Adobe Digital Marketing Suite.  Adobe Social combines social publishing and engagement with monitoring, social ad buying and analytics that can attribute social activity to business results.  Adobe is giving those with social marketing responsibilities – digital marketers, community managers, customer service, public relations, ad buyers, analysts, and others – a single platform to align and collaborate around the management, measurement and optimization of their social media strategies, and does so in the context of all other digital marketing efforts.

Adobe Social builds on the social media management and technology Adobe acquired earlier this year as part of the Context Optional/Efficient Frontier acquisition, as well as the social media monitoring and analytics of Adobe SocialAnalytics.  The capabilities of Adobe Social are complemented by Multi-Channel Advertising technology acquired from Efficient Frontier, which brings social ad buying and social campaign optimization to the Adobe Digital Marketing Suite.

Adobe Social will be available in the 2nd half of 2012 and will expand with additional social marketing features as well as integrations with other products within the Adobe Digital Marketing Suite.

Read the press release: