By: Lawrence Mak

Today, we’re happy to announce a new partnership with 8thBridge, the leading social shopping experience platform. Our customers now have access to an integrated F-commerce solution to reach customers, increase customer lifetime value and drive revenue.

The combined Context Optional and 8thBridge solution allows retailers to publish custom, curated shopping stores in-stream to highly-targeted audiences across Facebook Pages and the Open Graph. This creates a highly relevant and engaging social shopping experience for consumers while providing retailers measurable brand lift and conversion data. By bringing F-commerce opportunities directly into the newsfeed, it increases engagement with the shopping app and encourages social endorsements, which in turn impact search queries and ad click through rates (CTRs).

If you’re interested in learning more about our new F-commerce solution, contact