By: Lawrence Mak

Today, we’re happy to announce a new part­ner­ship with 8thBridge, the lead­ing social shop­ping expe­ri­ence plat­form. Our cus­tomers now have access to an inte­grated F-commerce solu­tion to reach cus­tomers, increase cus­tomer life­time value and drive revenue.

The com­bined Con­text Optional and 8thBridge solu­tion allows retail­ers to pub­lish cus­tom, curated shop­ping stores in-stream to highly-targeted audi­ences across Face­book Pages and the Open Graph. This cre­ates a highly rel­e­vant and engag­ing social shop­ping expe­ri­ence for con­sumers while pro­vid­ing retail­ers mea­sur­able brand lift and con­ver­sion data. By bring­ing F-commerce oppor­tu­ni­ties directly into the news­feed, it increases engage­ment with the shop­ping app and encour­ages social endorse­ments, which in turn impact search queries and ad click through rates (CTRs).

If you’re inter­ested in learn­ing more about our new F-commerce solu­tion, con­tact info@​contextoptional.​com.