Finance CPCs con­tin­ued their upward march in April as CPCs climbed 11.3% MoM and 40% YoY. Auto­mo­tive and Retail CPCs remained sta­ble as CPCs increased 1.9% and 4.7% MoM respectively.

Note on Travel CPCs: We saw a lot of vari­ance in our travel CPC data and decided not to pub­lish this until we felt the num­bers were steady and reflec­tive of the broader market.

Dr. Sid­dharth Shah
Sr. Direc­tor, Busi­ness Analytics