Finance CPCs continued their upward march in April as CPCs climbed 11.3% MoM and 40% YoY. Automotive and Retail CPCs remained stable as CPCs increased 1.9% and 4.7% MoM respectively.
Note on Travel CPCs: We saw a lot of variance in our travel CPC data and decided not to publish this until we felt the numbers were steady and reflective of the broader market.
Dr. Siddharth Shah
Sr. Director, Business Analytics