CPCs in Finance and Retail sectors increased 6.3% Month on Month (MoM), while Automotive CPCs remained flat. However, on a YoY basis CPCs in all sectors were up well into the double digits. It's interesting to note that while CPCs were flat to down Month over Month (MoM) last year, they were flat to up in the same time period this year. While other preliminary data also indicate a robust Q3 for Search marketers, we will have to wait until the end of the September to see how this quarter rounds out.
Dr. Siddharth Shah
Sr. Director, Business Analytics