CPCs in Finance and Retail sec­tors increased 6.3% Month on Month (MoM), while Auto­mo­tive CPCs remained flat. How­ever, on a YoY basis CPCs in all sec­tors were up well into the dou­ble dig­its. It’s inter­est­ing to note that while CPCs were flat to down Month over Month (MoM) last year, they were flat to up in the same time period this year.  While other pre­lim­i­nary data also indi­cate a robust Q3 for Search mar­keters, we will have to wait until the end of the Sep­tem­ber to see how this quar­ter rounds out.

Dr. Sid­dharth Shah
Sr. Direc­tor, Busi­ness Analytics