A recent For­rester report released on Octo­ber 12th on “How B2B Firms Can Improve their Email Mar­ket­ing” indi­cated that on aver­age B2B com­pa­nies have ” half as many inter­ac­tive staff and 13% lower bud­gets than B2C firms.”  If you’re in B2B email mar­ket­ing you prob­a­bly live this real­ity every day.  We under­stand com­pletely because we’re B2B email­ers here at Adobe also.  I call it the T-Rex problem…big head, lit­tle arms.

It details the facts that you know all to well; you’ve got big dreams but are try­ing to man­u­ally slog through tar­geted email pro­grams with­out any automa­tion sup­port.  One key take away in the arti­cle is “Ditch batch and blast deliv­ery”.  Suf­fice it to say, you’re not going to get away from batch and blast with free­bie ana­lyt­ics and cheap-o email­ing ser­vices.    The Adobe Dig­i­tal Mar­ket­ing Suite com­bined with a top notch Email Ser­vice Provider (we have 40 ESP inte­gra­tion part­ners) is the invest­ment needed to get B2B com­pa­nies armed for 21st cen­tury emailing.

The arti­cle has sta­tis­tics in it that may help you make the case to pur­chase some automa­tion tools.  This recent case study from a teacher and library sup­ply B2B retailer called Demco may also help you make the case.  Demco only has one per­son in their email­ing team and brought on board a new ESP, and the Dig­i­tal Mar­ket­ing Suite within a year.  Make a new year’s res­o­lu­tion to get your tar­geted email­ing pro­gram auto­mated and by this time next year, you’ll be ready to give us your own mas­sive ROI story.