These days you can buy every­thing online and pet phar­ma­ceu­ti­cals are no excep­tion. The con­ve­nience of shop­ping for pet med­ica­tions in addi­tion to pet food and sup­plies from your liv­ing room, have given spe­cialty retail­ers like Pet­Car­eRx a strong online fol­low­ing. Never con­tent to rest on its lau­rels, Pet­Car­eRx is con­stantly refo­cus­ing its online pres­ence to set itself apart from the competition.

The retailer lever­ages the Adobe Online Mar­ket­ing Suite to gain real-time intel­li­gence into its online cam­paigns. Pet­Car­eRx is also com­mit­ted to per­son­al­iz­ing the web­site expe­ri­ence to bet­ter engage with each vis­i­tor and to accel­er­ate the growth of its busi­ness through a con­tin­u­ous online test­ing philosophy.

Ujjwal Dhoot, vice pres­i­dent of mar­ket­ing strat­egy and cus­tomer insight at Pet­Car­eRx, says, “Today, we use the Adobe solu­tion as a com­plete e-commerce suite that has trans­formed how we do busi­ness on the web.”

In fact, Pet­Car­eRx has suc­cess­fully taken action on its valu­able ana­lyt­ics data to test con­tent across the entire site, which has increased web­site rel­e­vance and performance.

Adobe’s opti­miza­tion solu­tions have helped us increase onsite con­ver­sion over­all from 8% to over 12% today” shares Dhoot. “We’re gen­er­at­ing 50% more rev­enue, amount­ing to sev­eral mil­lion dol­lars annu­ally, from the same mar­ket­ing investment.”

You can down­load our new suc­cess story about Pet­Car­eRx to learn more about their online mar­ket­ing suc­cesses. Feel free to share your suc­cesses with us and we may write a story about you!

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