As one of the world’s largest enter­tain­ment and hos­pi­tal­ity com­pa­nies, the Cae­sars Enter­tain­ment brand is syn­ony­mous with lux­ury and excite­ment. Over the last few years, Cae­sars has also become known as a dig­i­tal mar­ket­ing inno­va­tor as it lever­ages a full range of Adobe Dig­i­tal Mar­ket­ing Suite prod­ucts across the 60 online and mobile web­sites under the Cae­sars umbrella.

Our dig­i­tal mar­ket­ing strat­egy cen­ters around our abil­ity to per­son­al­ize the cus­tomer expe­ri­ence to make every inter­ac­tion with our online prop­er­ties rel­e­vant for our cus­tomers,” says Greg Can­non, cor­po­rate vice pres­i­dent of dig­i­tal mar­ket­ing for Cae­sars Enter­tain­ment. “Adobe prod­ucts are instru­men­tal in enabling us to exe­cute on this strategy.”

Adobe Site­Cat­a­lyst improves analy­sis and report­ing across chan­nels, pro­vid­ing more com­pre­hen­sive reports in only hours as opposed to weeks. With Adobe Test&Target, Cae­sars has also opti­mized its web­sites to increase con­ver­sion by up to 70% and boost signups for its Total Rewards loy­alty pro­gram by 10%.

Like dig­i­tal mar­ket­ing over­all, our dig­i­tal ini­tia­tives are con­stantly evolv­ing to meet chang­ing cus­tomer demands and new mar­ket oppor­tu­ni­ties. Adobe Dig­i­tal Mar­ket­ing Suite gives us a flex­i­ble envi­ron­ment to deliver and test new dig­i­tal strate­gies and con­tin­u­ally refine our work to opti­mize expe­ri­ences for our cus­tomers and returns for Cae­sars,” says Cannon.

To learn more about how Cae­sars Enter­tain­ment is using Adobe Dig­i­tal Mar­ket­ing Suite, read the full story here: (http://​bit​.ly/​S​F​c​9cH).