As one of the world’s largest entertainment and hospitality companies, the Caesars Entertainment brand is synonymous with luxury and excitement. Over the last few years, Caesars has also become known as a digital marketing innovator as it leverages a full range of Adobe Digital Marketing Suite products across the 60 online and mobile websites under the Caesars umbrella.
“Our digital marketing strategy centers around our ability to personalize the customer experience to make every interaction with our online properties relevant for our customers,” says Greg Cannon, corporate vice president of digital marketing for Caesars Entertainment. “Adobe products are instrumental in enabling us to execute on this strategy.”
Adobe SiteCatalyst improves analysis and reporting across channels, providing more comprehensive reports in only hours as opposed to weeks. With Adobe Test&Target, Caesars has also optimized its websites to increase conversion by up to 70% and boost signups for its Total Rewards loyalty program by 10%.
“Like digital marketing overall, our digital initiatives are constantly evolving to meet changing customer demands and new market opportunities. Adobe Digital Marketing Suite gives us a flexible environment to deliver and test new digital strategies and continually refine our work to optimize experiences for our customers and returns for Caesars,” says Cannon.
To learn more about how Caesars Entertainment is using Adobe Digital Marketing Suite, read the full story here: (http://bit.ly/SFc9cH).