On the last day of the 2014 Adobe Sum­mit The Dig­i­tal Mar­ket­ing Con­fer­ence in Salt Lake City, I had the plea­sure of host­ing a ses­sion on the Cloud and your busi­ness called: “Man­ag­ing Your Busi­ness in the Cloud: Top Five Considerations.”

The sem­i­nar fea­tured a panel of exec­u­tives from com­pa­nies in dif­fer­ent mar­ket seg­ments includ­ing med­ical device man­u­fac­tur­ing, retail, and bio­phar­ma­ceu­ti­cals. All three com­pa­nies rep­re­sented use the cloud to deliver ser­vices to their customers.

  • Patrick Vir­nich, VP of Com­mer­cial E-business at Covi­dien, a med­ical device man­u­fac­turer, rep­re­sented the med­ical device industry;
  • Ryan Boni­fa­cino, VP, Dig­i­tal Strat­egy at Alex and Ani, a com­pany that man­u­fac­tures and sells trend jew­elry in both brick and mor­tar stores and online, spoke for the retail trade; and
  • Dale Carter, man­ager of Global Exter­nal Dig­i­tal Com­mu­ni­ca­tions IT at Abb­vie, rep­re­sented the bio­phar­ma­ceu­ti­cal industry.

Mitch Nel­son, direc­tor of Man­aged Ser­vices, rep­re­sented Adobe.

All four were avail­able to dis­cuss and answer ques­tions on how the cloud affects their business.

I noted dur­ing the intro­duc­tion that the cloud may not be appro­pri­ate for all enter­prises and that there are dif­fer­ent vari­eties of cloud. How­ever, the cloud can give a com­pany exec­u­tive one less thing to think about.

A major con­sid­er­a­tion for tak­ing on the cloud is whether your com­pany or a third party should admin­is­ter it. I dis­cussed five things busi­nesses need to con­sider when decid­ing on this.

  1. Does your com­pany have the resources to admin­is­ter the cloud on its own or should the task be outsourced?
  2. Do your employ­ees have the exper­tise nec­es­sary to man­age the data center?
  3. Can you trust the secu­rity of the sys­tem to some­one else?
  4. Do you need more speed and agility to oper­ate your business?
  5. Do you need more flex­i­bil­ity in the per­for­mance of your busi­ness as well as scal­a­bil­ity to han­dle sea­sonal spikes?

Dur­ing the one-hour sem­i­nar I asked the panel mem­bers what moti­vated them to take their busi­ness to the cloud and whether they had any secu­rity con­cerns when mov­ing to the cloud.

The ses­sion ended with a question-and-answer period dur­ing which mem­bers of the audi­ence were able to gain more infor­ma­tion on the cloud and how to use it to enhance their businesses.

I encour­age you to take the time to lis­ten to the entire pre­sen­ta­tion. A record­ing of the class is avail­able at the Adobe Sum­mit site.  Click on “Web Expe­ri­ence Man­age­ment” then click on “S816—Managing Your Busi­ness in the Cloud Top 5 Considerations.”