CPCs in all major sectors were up by at least double digits on a YoY basis. CPCs in Finance, Automotive and Retail sectors were up by 10–15% while Travel CPCs were up by 23%. Month over month, CPCs trended with seasonality. CPCs decreased MoM in Travel and Finance, while they increased by 10% in Retail due to the Holiday shopping season.
Overall, our initial estimates show that spend was up in Q4 by at least the late teens YoY. We will keep you posted as more numbers emerge. Stay tuned.
Dr. Siddharth Shah
Director, Business Analytics