CPCs in all major sec­tors were up by at least dou­ble dig­its on a YoY basis. CPCs in Finance, Auto­mo­tive and Retail sec­tors were up by 10–15% while Travel CPCs were up by 23%. Month over month, CPCs trended with sea­son­al­ity. CPCs decreased MoM in Travel and Finance, while they increased by 10% in Retail due to the Hol­i­day shop­ping season.

Over­all, our ini­tial esti­mates show that spend was up in Q4 by at least the late teens YoY. We will keep you posted as more num­bers emerge. Stay tuned.

Dr. Sid­dharth Shah
Direc­tor, Busi­ness Analytics