You’ve wit­nessed this scene more times than you’d like to remem­ber. The room goes silent and all the eye­brows seem to col­lec­tively rise. You think to your­self, “Did she just use the words, ‘360 degree view of the cus­tomer’ and ‘halo effect’ in the same sen­tence?” Yes. Yes, she did.

Do her a favor. Do your boss a favor. Do your­self a favor. Help us all dial-down the buzz­words and dial up the skill set. Get to Sum­mit.

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