You’ve witnessed this scene more times than you’d like to remember. The room goes silent and all the eyebrows seem to collectively rise. You think to yourself, “Did she just use the words, ‘360 degree view of the customer’ and ‘halo effect’ in the same sentence?” Yes. Yes, she did.

Do her a favor. Do your boss a favor. Do yourself a favor. Help us all dial-down the buzzwords and dial up the skill set. Get to Summit.

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