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In every type of con­tent, dis­tri­b­u­tion is key. You need to push your con­tent through as many rel­e­vant chan­nels as you can. With video, mar­keters have many options for free and paid dis­tri­b­u­tion methods.

In my blog on how to lever­age video con­tent, I dis­cuss bal­anc­ing wide dis­tri­b­u­tion with authen­tic con­tent in video. Although it’s impor­tant to post your videos to many chan­nels, you still need to main­tain respect in the eyes of your consumers.

In an inter­view with pulse net­work con­cern­ing video, there is men­tion of dis­tri­b­u­tion ver­sus syn­di­ca­tion. It’s impor­tant to syn­di­cate video through chan­nels that you can buy or earn, but it’s equally impor­tant to dis­trib­ute video through social media, your web­site, and other pas­sages that you control.

The inter­vie­wee also men­tions a third method, beyond dis­tri­b­u­tion and syn­di­ca­tion: use third par­ties to dis­trib­ute con­tent. If you out­source video, like many com­pa­nies do, encour­age your cre­ators to dis­trib­ute their cre­ated con­tent. That way, you won’t only be mar­ket­ing to your cur­rent con­sumers, but also to a slew of new poten­tial customers.

whiteboard videos
whiteboard videos

True piece of writing Jeff! I have read out this entire blog where you have written up some valuable speech on distributing video which is very much vital for knowing all the marketers. So I hope that this blog will create lot of value to the others. Best of luck:)