Today we are excited to announce the acqui­si­tion of Australia-based Down­stream Mar­ket­ing. This rep­re­sents a key mile­stone for Effi­cient Fron­tier as we cap­i­tal­ize on the huge mar­ket oppor­tu­nity that exists out­side of the U.S. By com­bin­ing forces with Down­stream Mar­ket­ing, we are acquir­ing a mar­ket leader in a key growth region for us, which pro­vides new oppor­tu­ni­ties for our global cus­tomer base.


Down­stream Mar­ket­ing is the largest provider of dig­i­tal mar­ket­ing tech­nol­ogy and ser­vices in Aus­tralia. This forward-thinking com­pany has cap­tured sig­nif­i­cant mar­ket share, hav­ing grown more than twice as fast as the gen­eral mar­ket. Down­stream also has a very expe­ri­enced man­age­ment team, led by the for­mer head of mar­ket­ing at eBay Aus­tralia, Steve Knowles. Down­stream cur­rently ser­vices more than 50 lead­ing dig­i­tal mar­keters in the region includ­ing West­pac (largest retail bank), Sun­Corp (largest insur­ance com­pany), Amer­i­can Express, Voda­fone and Avis.


Aus­tralia is a boom­ing mar­ket for online adver­tis­ing. Per the Aus­tralian IAB, online adver­tis­ing expen­di­ture reached $2.45 bil­lion, up 20% YOY in the 12 months end­ing June 30, 2011. Search was up 23% YOY and Dis­play was up 12% YOY. The online adver­tis­ing busi­ness is on track to sur­pass $3 bil­lion in 2012. 


For more about the announce­ment, please read the full press release here: http://​www​.efron​tier​.com/​a​b​o​u​t​-​u​s​/​p​r​e​s​s​/​p​r​e​s​s​-​r​e​l​e​a​s​e​s​/​a​c​q​u​i​s​i​t​i​o​n​-​o​f​-​d​o​w​n​s​t​r​e​a​m​-​m​a​r​k​e​t​ing


–David Karn­st­edt, CEO