Europe’s Biggest Digital Marketing Conference Hits London

The Adobe Omniture Summit EMEA 2011 is just around the corner, and the team has been working round the clock to bring you an event to remember! Here are some key items of information to help you get the most from the event:

Social Media Resources

Follow @OmnitureEMEA and #OmtrSummit for all things Summit, including announcements, news and updates. Feel free to tweet us any questions or queries you may have during the event using #summithelp and we’ll be happy to assist you.

If you want to tweet about a specific track or just want to see what people are saying about it, use and follow these hashtags:

#OmtrSummit1 - Acquisition Optimisiation
#OmtrSummit2 - Social & Mobile
#OmtrSummit3 - Conversion Optimisation
#OmtrSummit4 - Online Analytics
#OmtrSummit5 - Power Users

You can also connect with fellow attendees and our partners using these lists:

Ask Brett

In our closing session, Brett Error, Vice President and Chief Technologist for the Omniture Business Unit, will begin the session with an overview of the product roadmap for the Adobe Online Marketing Suite. The floor will then be open for customer feedback and suggestions.

Tweet your feature requests for any product in the Online Marketing Suite using #AskBrett. The most retweeted requests will be addressed at Brett’s keynote session on Friday afternoon.

Become our fan on Facebook and connect with other Omniture users:

Watch Omniture videos on our YouTube channel:

Keep your eye out for photos during the event on our Flickr Photostream:

Companion App

This will be available to download next week to assist you during the event, just search for ‘Summit EMEA’ on the App Store or Android Market. Full information on how to download the app will be provided at Summit.

Free Wi-Fi

You are welcome to connect to the free Wi-Fi network powered by iBAHN. The network is broadcast in most conference spaces throughout the hotel.

Network Name: AdobeSummit
Password: Summit2011

Because this is an open network, you are advised to disable any open ports or shares you do not want exposed. For privacy, we recommend that you use a secure tunnel through a trusted server when accessing network services such as e-mail and websites.


Summit is held at the Hilton London Metropole Hotel, 225 Edgware Road, London, W2 1JU, United Kingdom. Here are details on how to get there:

London Heathrow Airport
The hotel is just 20 minutes from Heathrow Airport. The Heathrow Express train takes just 15 minutes and terminates at Paddington Station, which is just a five minute walk to the hotel.

The venue is just 10 minutes away by taxi from the International Rail Service at St. Pancras Station.

London Gatwick Airport
Take the Victoria Express from Gatwick – just 30 minutes to the Victoria Station. From Victoria take either the underground Circle Line to Edgware Road tube station located opposite the hotel, or a taxi to the hotel. Both journeys will take around 20 minutes.

By Road
The hotel is ideally situated on the intersection of major link roads to key motorways (M40, M4 and M1). The hotel is outside the London Congestion Zone.

By Rail
Paddington is a short walk to the hotel and Marylebone Station is just five minutes away by taxi.

By Tube
Edgware Road Tube Station is opposite the hotel. Links to Bakerloo, Circle, District and Hammersmith & City Lines.

Breakout Sessions

If you haven’t already, view the full agenda and build your own timetable by visiting your personal registration centre (you can find the link to this in your original confirmation email).

And finally…

Get Ready to Party!

The Summit Party takes place on Thursday19th at 7.30pm. Make sure you’re there to see the Hoosiers! Dress code is casual. See you at Summit!