Europe’s Biggest Dig­i­tal Mar­ket­ing Con­fer­ence Hits London

The Adobe Omni­ture Sum­mit EMEA 2011 is just around the cor­ner, and the team has been work­ing round the clock to bring you an event to remem­ber! Here are some key items of infor­ma­tion to help you get the most from the event:

Social Media Resources

Fol­low @OmnitureEMEA and #Omtr­Sum­mit for all things Sum­mit, includ­ing announce­ments, news and updates. Feel free to tweet us any ques­tions or queries you may have dur­ing the event using #summithelp and we’ll be happy to assist you.

If you want to tweet about a spe­cific track or just want to see what peo­ple are say­ing about it, use and fol­low these hashtags:

#OmtrSummit1 - Acqui­si­tion Opti­misi­a­tion
#OmtrSummit2 - Social & Mobile
#OmtrSummit3 - Con­ver­sion Opti­mi­sa­tion
#OmtrSummit4 - Online Ana­lyt­ics
#OmtrSummit5 - Power Users

You can also con­nect with fel­low atten­dees and our part­ners using these lists:


Ask Brett

In our clos­ing ses­sion, Brett Error, Vice Pres­i­dent and Chief Tech­nol­o­gist for the Omni­ture Busi­ness Unit, will begin the ses­sion with an overview of the prod­uct roadmap for the Adobe Online Mar­ket­ing Suite. The floor will then be open for cus­tomer feed­back and suggestions.

Tweet your fea­ture requests for any prod­uct in the Online Mar­ket­ing Suite using #AskBrett. The most retweeted requests will be addressed at Brett’s keynote ses­sion on Fri­day afternoon.

Become our fan on Face­book and con­nect with other Omni­ture users:

Watch Omni­ture videos on our YouTube chan­nel:

Keep your eye out for pho­tos dur­ing the event on our Flickr Pho­to­stream:

Com­pan­ion App

This will be avail­able to down­load next week to assist you dur­ing the event, just search for ‘Sum­mit EMEA’ on the App Store or Android Mar­ket. Full infor­ma­tion on how to down­load the app will be pro­vided at Summit.

Free Wi-Fi

You are wel­come to con­nect to the free Wi-Fi net­work pow­ered by iBAHN. The net­work is broad­cast in most con­fer­ence spaces through­out the hotel.

Net­work Name: Adobe­Sum­mit
Pass­word: Summit2011

Because this is an open net­work, you are advised to dis­able any open ports or shares you do not want exposed. For pri­vacy, we rec­om­mend that you use a secure tun­nel through a trusted server when access­ing net­work ser­vices such as e-mail and websites.


Sum­mit is held at the Hilton Lon­don Metro­pole Hotel, 225 Edg­ware Road, Lon­don, W2 1JU, United King­dom. Here are details on how to get there:

Lon­don Heathrow Air­port
The hotel is just 20 min­utes from Heathrow Air­port. The Heathrow Express train takes just 15 min­utes and ter­mi­nates at Padding­ton Sta­tion, which is just a five minute walk to the hotel.

The venue is just 10 min­utes away by taxi from the Inter­na­tional Rail Ser­vice at St. Pan­cras Station.

Lon­don Gatwick Air­port
Take the Vic­to­ria Express from Gatwick — just 30 min­utes to the Vic­to­ria Sta­tion. From Vic­to­ria take either the under­ground Cir­cle Line to Edg­ware Road tube sta­tion located oppo­site the hotel, or a taxi to the hotel. Both jour­neys will take around 20 minutes.

By Road
The hotel is ide­ally sit­u­ated on the inter­sec­tion of major link roads to key motor­ways (M40, M4 and M1). The hotel is out­side the Lon­don Con­ges­tion Zone.

By Rail
Padding­ton is a short walk to the hotel and Maryle­bone Sta­tion is just five min­utes away by taxi.

By Tube
Edg­ware Road Tube Sta­tion is oppo­site the hotel. Links to Bak­er­loo, Cir­cle, Dis­trict and Ham­mer­smith & City Lines.

Break­out Sessions

If you haven’t already, view the full agenda and build your own timetable by vis­it­ing your per­sonal reg­is­tra­tion cen­tre (you can find the link to this in your orig­i­nal con­fir­ma­tion email).

And finally…

Get Ready to Party!

The Sum­mit Party takes place on Thursday19th at 7.30pm. Make sure you’re there to see the Hoosiers! Dress code is casual. See you at Summit!