Face­book recently released a num­ber of updates to Brand Pages.  Facebook’s aim for the new fea­tures are to help you, as brand mar­keters, to bet­ter man­age com­mu­ni­ca­tions, pro­vide more oppor­tu­ni­ties for your brand to express itself, and increase engage­ment between you and your com­mu­nity.  Here are a few impor­tant facts and fea­tures for you to keep in mind as you adjust to your new look. (If you’re cur­rently licens­ing our Social Mar­ket­ing Suite, don’t worry, we’re doing the heavy lift­ing for you).

1.)   Upgrade Roll-out Strat­egy
All admins cur­rently have the option to update to the new Pages lay­out, but Face­book will auto­mat­i­cally begin tran­si­tion­ing all Pages on March 10th. It’s likely you have a num­ber of admins man­ag­ing your Page, so it’s impor­tant you out­line a strat­egy to ensure a smooth tran­si­tion. Once you make the switch, you can­not go back, so make sure your admins under­stand what the new fea­tures entail.

2.)   Email Noti­fi­ca­tions
You will receive email noti­fi­ca­tions by default when­ever some­one engages on your Page. This can get a lit­tle over­whelm­ing, so if you decide to dis­able this fea­ture, fol­low these sim­ple steps:

Go to the Brand Page you are admin of and click “Edit Page.” Within the “Your Set­tings” tab, click “View all email set­tings for your Pages.” Here, you can con­trol which Pages you receive email noti­fi­ca­tions for.

3.)   Auto-Response & Email Noti­fi­ca­tions
By respond­ing to the email noti­fi­ca­tions (via email), your response will auto­mat­i­cally post to the Wall. This is a very con­ve­nient, one-stop-shop fea­ture to actively man­age your com­mu­nity, but keep in mind that any “auto-response” email set­tings will trig­ger a direct post as well. So, before you set your “out of the office” reply, be sure to dis­able the email noti­fi­ca­tions in order to avoid an irrel­e­vant and awk­ward post.

4.)   Ran­dom­ized Thumb­nail Images
Thumb­nail images will be fea­tured at the top of your Page (much like per­sonal Pages), this gives brands a great oppor­tu­nity to show­case faces of the brand, new prod­ucts, events, etc.  How­ever, unlike per­sonal Pages, in order to avoid branded ban­ners and adver­tis­ing, Face­book will ran­dom­ize those tagged images—so don’t spend time cre­at­ing a clever sequence of images, it won’t turn out as planned.

5.)   iFrames
iFrames are tak­ing the place of FBML, allow­ing enhanced func­tional oppor­tu­ni­ties for appli­ca­tions. You now have the func­tion­al­ity of a full-featured appli­ca­tion expe­ri­ence that was pre­vi­ously only avail­able in a can­vas appli­ca­tion. iFrames offer seam­less expe­ri­ences between on-Facebook and off-Facebook, allow­ing the same appli­ca­tion to be pub­lished on Face­book and a brand site (check out our Open Apps).  Exist­ing FBML appli­ca­tions will be grand­fa­thered and sup­ported by Facebook.

6.)   Fea­tured Tabs
Tabs are mov­ing to the left col­umn, so any for­mer Tab Apps will now be fea­tured below your pic­ture. This is also the result of new pro­file photo size restrictions—the max­i­mum pro­file photo size is chang­ing from 200×400 to 180×540, this ensures Tab con­tent will remain promi­nently dis­played, not get pushed down.

7.)   News Feed Exclusivity

The new default set­ting for the News Feed is lim­it­ing con­tent to whom you’ve most recently inter­acted with.  This means, in order to avoid dis­ap­pear­ing from your fans’ News Feeds, it is extremely impor­tant to keep your fans engag­ing with your Page, whether it be via apps, sta­tus updates, offers, etc.

As with all new prod­uct releases, upgrades and enhance­ments, there are bound to be a few bugs and kinks so remem­ber to be patient.  If you are a Social Mar­ket­ing Suite sub­scriber, check out our full sum­mary of new fea­tures.

We want your feed­back!  What do you think about the new layout?

1 comments
AA03 Ironhide
AA03 Ironhide

Thank you , I wish that the world could be a better area