Feb cpc

CPCs in Feb­ru­ary, increased more than 15% YoY in the Finance, Travel and Auto­mo­tive sec­tors while they remained rel­a­tively flat in retail. We are see­ing increased com­pe­ti­tion in the finan­cial sec­tor which drove up spend by 15% YoY in Feb­ru­ary, pri­mar­ily dri­ven by CPC increases. On a MoM basis, Finance saw a 9.1% sea­sonal decline which was lower than the 16% decline in the same time frame last year.

Dr. Sid­dharth Shah,
Sr. Direc­tor, Busi­ness Analytics