February 2011 CPCs: Robust YoY increases in most sectors as Financial sector sees increased competition
CPCs in February, increased more than 15% YoY in the Finance, Travel and Automotive sectors while they remained relatively flat in retail. We are seeing increased competition in the financial sector which drove up spend by 15% YoY in February, primarily driven by CPC increases. On a MoM basis, Finance saw a 9.1% seasonal decline which was lower than the 16% decline in the same time frame last year.
Dr. Siddharth Shah,
Sr. Director, Business Analytics