With a record turnout of over 1,300 dig­i­tal mar­keters, this year’s Sum­mit was our biggest and best one yet!


Here are some of the highlights:

Brett Error Hits London

Due to pop­u­lar demand, you can now watch Omniture’s Chief Tech­nol­o­gist hit­ting the streets and talk­ing to Lon­don­ers about what they think of the inter­net. Not one to be missed!


Sum­mit Snaps

Check out our pho­tos and high­lights video. We have also uploaded Scriberia’s fan­tas­tic visu­al­i­sa­tions of the keynotes and Twit­ter buzz to Flickr.


The Euro­pean Union e-Privacy Directive

This direc­tive came into force on 25 May 2011. We held a ses­sion on this at Sum­mit and rec­om­mend read­ing the EU e-Privacy Direc­tive FAQs on the Omni­ture Blog.

The Con­ver­sa­tion Continues…

We have lots of events planned to bring together the Omni­ture com­mu­nity in a city near you. Omni­ture Cafes are being sched­uled across Europe over the next two months, start­ing in Stock­holm on 7th June, Helsinki on 8th June and Copen­hagen on 9th June. This time we’ll be talk­ing about mea­sur­ing and opti­mis­ing social media. Keep an eye out for future Cafes on the web­site.

Keep in Touch

Sum­mit is over, but let’s keep in touch via @OmnitureEMEA. Plus, we’d love your feed­back, so let us know what you thought of Sum­mit using #Omtr­Sum­mit or email EMEAEvents@​omniture.​com.

If you’d like to share your ideas on how best to use our prod­ucts, how to solve per­plex­ing prob­lems, and how to improve the Online Mar­ket­ing Suite, then make sure you logon to the Idea Exchange.