While summer weather still rages, the holiday season is creeping up on unsuspecting retailers and marketers. Thankfully, the Context Optional elves were already hard at work on the holiday’s best and brightest social marketing tips. Context Optional and its parent company Efficient Frontier offer a complete solution for brands to acquire, activate and drive value from fans on Facebook and Twitter, which creates an optimal landscape for seizing holiday retail opportunities.

Read on for a few tips:
1.) Put Your Little Elves to Work
Social endorsements during the holiday season spread brand awareness and good cheer. Arm your biggest fans and followers with a great deal and let them spread the word for you.

2.) Bring Santa’s Workshop to Them
F-commerce amplifies online holiday shopping with social endorse-ments. Bring social shopping to targeted audiences where they spend most of their time online, the Facebook News Feed.

To download the full Context Optional holiday retail checklist, visit: http://news.efrontier.com/Retail_HolidayPoster.html