In one of my most recent blogs I dis­cuss social media as a mar­ket­ing form that is dis­tinct from brand and search mar­ket­ing. I empha­size that social mar­keters need to work with brand and search mar­keters (and vice versa) in order to mar­ket on a wide scope.

Steve Mas­ters, an employee at Red Mar­ket Media, wrote for Busi­ness 2 Com­mu­nity about how social media can extend into search and brand mar­ket­ing. He gives a great exam­ple in his blog titled “How Social Media Helps Your Brand on Google” of how social, brand, and search mar­ket­ing are connected.

Mas­ters explains that the more social media sites you’re on, the bet­ter your chances that a Google search for your brand’s name will yield results about your brand. Many other sites may use the key­words that define your brand, but when you’re on social media, it’s more likely that the per­son who searches for your brand using its defin­ing key­words will find your brand and not some­one else’s.

Your pres­ence on social sites improves brand image and aware­ness, affects your search results, and ties into social media. This is per­fect exam­ple of dig­i­tal mar­ket­ing as an amal­gam of search, social, and brand marketing.

Don’t think that a mere pres­ence on social media is suf­fi­cient for your entire social mar­ket­ing strat­egy though. Social mar­ket­ing goes beyond sim­ply being avail­able on social media. Cus­tomer inter­ac­tion defines social marketing.

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