The assur­ance and tax experts, McGladrey, improved the appear­ance, per­for­mance, and value of its web­site by mak­ing it eas­ier to deliver accu­rate, rel­e­vant results to cus­tomers. With Adobe Ana­lyt­ics, Adobe Tar­get, and Adobe Expe­ri­ence Man­ager in Adobe Mar­ket­ing Cloud, McGladrey has not only trans­formed user expe­ri­ences on the web­site, but on tablets and smart­phones as well.

Adobe Mar­ket­ing Cloud enables McGladrey to offer exist­ing and prospec­tive clients the best pos­si­ble mobile expe­ri­ence,” says Ken Fos­ter, direc­tor of dig­i­tal media at McGladrey. “We can now pub­lish new con­tent faster, enabling us to quickly and effi­ciently ser­vice our busi­ness part­ners and con­tent cre­ators within McGladrey.”

McGladrey is posi­tion­ing itself as a thought leader and reg­u­larly adds videos and web­casts fea­tur­ing staff mem­bers and indus­try lead­ers such as Bloomberg to its web­site. Because post­ing new con­tent is con­sid­ered vital to attract­ing new cus­tomers, Adobe part­ner Site­worx has helped enable con­tent host­ing by lever­ag­ing the out-of-the-box video com­po­nent in Adobe Expe­ri­ence Man­ager. These mod­i­fi­ca­tions also helped McGladrey and Site­worx win the 2013 Inter­ac­tive Media Award for Best-in-Class web­site in the Pro­fes­sional Ser­vices category.

Read the entire suc­cess story here.