CPCs in all major sec­tors dropped on a Month over Month (MoM) basis after the strong hol­i­day sea­son. As expected, Retail CPCs dropped the most MoM by over 27%.

How­ever,  CPCs were up in all sec­tors YoY. With a 21.3% ncrease, the travel sec­tor saw the biggest rise fol­lowed by the automotive,retail and finance sec­tors that saw increases in the 6.5–7.7% range. Unlike 2010 we do not expect to see big YoY CPC increases in 2011.  Yet, the YoY CPC trends for Jan­u­ary indi­cate an increas­ingly com­pet­i­tive mar­ket­place with adver­tis­ers con­tin­u­ing to increase their bud­gets with the eco­nomic recovery.

Dr. Sid­dharth Shah
Direc­tor, Busi­ness Analytics

Giovanni Shotwell
Giovanni Shotwell

Giovanni Shotwell A big thank you for your article.Much thanks again. Really Great.