How do you deliver the right expe­ri­ence at the right time to your cus­tomers every­where they are, whether they’re online or offline? How does your approach to mar­ket­ing change when every­thing is connected?  These are ques­tions that are dri­ving mar­keters to think less these days about “dig­i­tal mar­ket­ing”, and more about “mar­ket­ing in a dig­i­tal world”.

On July 23 at 9:00am PST (12:00pm EST), we are host­ing a Twit­ter chat via #AdobeChat titled “Going Beyond Dig­i­tal Mar­ket­ing to Mar­ket­ing in a Dig­i­tal World: Cre­at­ing com­pelling expe­ri­ences every­where your cus­tomers are.” John Mel­lor, VP Strat­egy and Mar­ket­ing at Adobe (@MellorTime) and Suresh Vit­tal, Chief Prod­uct Offi­cer at Neolane (@SureshVittal) will be answer­ing these ques­tions, and dis­cussing what Adobe’s intent to acquire Neolane means for mar­keters look­ing to cap­i­tal­ize on the evolv­ing abil­ity to reach cus­tomers every­where they are with com­pelling experiences.

Learn more about Adobe’s intent to acquire Neolane here.

Join the con­ver­sa­tion, Tues­day via #AdobeChat. We wel­come and encour­age your pre-submitted ques­tions. Share them with us in the com­ments section!


jpegAs VP of Strat­egy and Mar­ket­ing at Adobe, John Mel­lor works closely with strate­gic part­ners to extend the value and reach of Adobe Mar­ket­ing Cloud. Mel­lor joined Omni­ture in 2003, prior to the company’s acqui­si­tion by Adobe in 2009. Pre­vi­ously, he served as senior lead­er­ship posi­tions for Front­line Edu­ca­tional Prod­ucts, RichFX and View­point (acquired by Com­puter Asso­ciates). An expe­ri­enced pub­lic speaker, Mel­lor is inter­ested in dig­i­tal mar­ket­ing, adver­tis­ing, media and busi­ness opti­miza­tion. Mel­lor holds both a MBA and a Bachelor’s degree in mechan­i­cal engi­neer­ing from Brigham Young University.

VittalAs Chief Prod­uct Offi­cer at Neolane, Suresh Vit­tal is respon­si­ble for global prod­uct strat­egy and prod­uct mar­ket­ing. In this role, Vit­tal helps brands rede­fine how they engage with their cus­tomers and guides prod­uct direc­tion. Pre­vi­ous to Neolane, Vit­tal was at For­rester Research where he built and scaled the Cus­tomer Intel­li­gence prac­tice while coun­sel­ing mar­ket­ing clients. His research agenda focused on enter­prise mar­ket­ing tech­nolo­gies, data­base mar­ket­ing strate­gies, and cus­tomer analytics. Prior to join­ing For­rester in 2006, Suresh spent time at SPSS and Net­Ge­n­e­sis. Suresh has an MBA from Green­wich Col­lege, The Uni­ver­sity of Hull in the UK, and a MS in com­puter infor­ma­tion sys­tems from Bent­ley College.