It’s that time of year again. The snow is begin­ning to fall. Those twin­kling lights are start­ing to brighten your street at night. There’s a faint scent of pep­per­mint ever-present in the air.

No, I’m not talk­ing about the hol­i­days — at least not for you. I’m talk­ing about that seem­ingly never-ending stretch between Octo­ber and Jan­u­ary when retail mar­keters carry the soul-crushing bur­den of their com­pa­nies’ entire year’s prof­its on their shoul­ders. That spe­cial time when the only lists being made and checked twice are the lists of tac­tics care­fully plot­ted by your team to make sure you squeeze every last penny out of this hol­i­day sea­son. Because Santa knows, at your com­pany, every­thing depends on it. Cel­e­brate the sea­son? That’s cute. We’ll all cel­e­brate when we hit that Q4 number!

While you can’t cel­e­brate the hol­i­day sea­son until prob­a­bly some­time in Feb­ru­ary, you could prob­a­bly stand to stop for a cou­ple of min­utes to talk it out, moan and com­plain about it, and in the process learn a thing or two from what your coun­ter­parts mired the hol­i­day push are doing. For that rea­son, we invite you to the lat­est in our series of #Mar­ket­ingTher­apy ses­sions.

#Mar­ket­ingTher­apy: Hol­i­day Edi­tion will hap­pen on Decem­ber 6 at 1:00 PM EST (10:00 AM PST), and will be guest hosted by Adver­tis­ing Week, via @AdvertisingWeek on Twit­ter and using the hash­tag #Mar­ket­ingTher­apy. Come and learn from your peers and get an early read on results, what is work­ing and what’s not and how every­one is cop­ing with the shorter shop­ping season.

I know what you’re think­ing: “That’s sixty min­utes I could use to ride my team to swap out some non-performing cre­ative.” Or, “That’s sixty min­utes where I could ask the social team to come up with a trans­for­ma­tional idea to make it rain.” Or, maybe, “That’s sixty min­utes I could be asked by my boss to come up with a trans­for­ma­tional social idea to make it rain.” We get it. But, it’s only sixty min­utes. If you want, swing by for fif­teen or twenty. It’ll be both ther­a­peu­tic, and infor­ma­tive. What you gain could be just what you need to get through the sea­son. Besides, you’re prob­a­bly work­ing late anyways.

You may have six less shop­ping days this year. But, with some Mar­ket­ing Ther­apy, you’ll have sixty more min­utes of ther­a­peu­tic moan­ing and com­plain­ing, and lit­tle extra help to make it through the most won­der­ful time of the year.

See you there.

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