It’s that time of year again. The snow is beginning to fall. Those twinkling lights are starting to brighten your street at night. There’s a faint scent of peppermint ever-present in the air.
No, I’m not talking about the holidays — at least not for you. I’m talking about that seemingly never-ending stretch between October and January when retail marketers carry the soul-crushing burden of their companies’ entire year’s profits on their shoulders. That special time when the only lists being made and checked twice are the lists of tactics carefully plotted by your team to make sure you squeeze every last penny out of this holiday season. Because Santa knows, at your company, everything depends on it. Celebrate the season? That’s cute. We’ll all celebrate when we hit that Q4 number!
While you can’t celebrate the holiday season until probably sometime in February, you could probably stand to stop for a couple of minutes to talk it out, moan and complain about it, and in the process learn a thing or two from what your counterparts mired the holiday push are doing. For that reason, we invite you to the latest in our series of #MarketingTherapy sessions.
#MarketingTherapy: Holiday Edition will happen on December 6 at 1:00 PM EST (10:00 AM PST), and will be guest hosted by Advertising Week, via @AdvertisingWeek on Twitter and using the hashtag #MarketingTherapy. Come and learn from your peers and get an early read on results, what is working and what’s not and how everyone is coping with the shorter shopping season.
I know what you’re thinking: “That’s sixty minutes I could use to ride my team to swap out some non-performing creative.” Or, “That’s sixty minutes where I could ask the social team to come up with a transformational idea to make it rain.” Or, maybe, “That’s sixty minutes I could be asked by my boss to come up with a transformational social idea to make it rain.” We get it. But, it’s only sixty minutes. If you want, swing by for fifteen or twenty. It’ll be both therapeutic, and informative. What you gain could be just what you need to get through the season. Besides, you’re probably working late anyways.
You may have six less shopping days this year. But, with some Marketing Therapy, you’ll have sixty more minutes of therapeutic moaning and complaining, and little extra help to make it through the most wonderful time of the year.
See you there.