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CPCs moved upwards in finance by 1.4% MoM, but were down by 1.8% and 2.1% in automotive and retail categories respectively. On a YoY basis, finance CPCs continued to be up more than 20%. However, the automotive and retail sectors are seeing a -6.8% and -6.1% decline.

Spoiler alert: Stay tuned for the Digital Marketing Performance Report we’re issuing tomorrow, which contains even more valuable information on CPCs and some very rich Facebook data!

Dr Siddharth Shah
Sr. Director, Business Analytics

 

Author: Date Created:July 11, 2011 Headline:June CPCs: Finance CPCs up 21% YoY while auto and retail sectors show slight decline Social Counts: Keywords: Publisher:Adobe

Untitled

CPCs moved upwards in finance by 1.4% MoM, but were down by 1.8% and 2.1% in automotive and retail categories respectively. On a YoY basis, finance CPCs continued to be up more than 20%. However, the automotive and retail sectors are seeing a -6.8% and -6.1% decline.

Spoiler alert: Stay tuned for the Digital Marketing Performance Report we’re issuing tomorrow, which contains even more valuable information on CPCs and some very rich Facebook data!

Dr Siddharth Shah
Sr. Director, Business Analytics

 

1 comments
Hamza Glasper
Hamza Glasper

Hamza Glasper Awesome article.Really thank you!