CPCs moved upwards in finance by 1.4% MoM, but were down by 1.8% and 2.1% in auto­mo­tive and retail cat­e­gories respec­tively. On a YoY basis, finance CPCs con­tin­ued to be up more than 20%. How­ever, the auto­mo­tive and retail sec­tors are see­ing a –6.8% and –6.1% decline.

Spoiler alert: Stay tuned for the Dig­i­tal Mar­ket­ing Per­for­mance Report we’re issu­ing tomor­row, which con­tains even more valu­able infor­ma­tion on CPCs and some very rich Face­book data!

Dr Sid­dharth Shah
Sr. Direc­tor, Busi­ness Analytics


Hamza Glasper
Hamza Glasper

Hamza Glasper Awesome article.Really thank you!