58% of marketers believe that ‘a perfect attribution model is impossible’ – do you agree?

We surveyed more than 700 digital professionals across Europe and North America, in association with Econsultancy, to learn more about how they are tackling marketing attribution. Download the report.

Take a look at some of the key findings, as well five steps to mastering marketing attribution, in this info­graphic brought to you by @AdobeMktgCloud: