March 2011 CPCs: A strong month for Finance, but weak for Travel
CPC (cost per click) trends in March were mixed. Increased acquisition activity from financial institutions contributed to a sharp rise in CPCs in March. In contrast, CPCs in travel fell both MoM (month over month) and YoY (year over year), indicating weakness in the sector. Retail CPCs continue to increase as automotive CPCs fell slightly.
Our latest numbers also reveal that spend in both finance and retail have increased substantially YoY. We will report in detail on these trends in our upcoming quarterly report.
Dr. Siddharth Shah
Sr. Director, Business Analytics