March CPC

CPC (cost per click) trends in March were mixed. Increased acqui­si­tion activ­ity from finan­cial insti­tu­tions con­tributed to a sharp rise in CPCs in March. In con­trast, CPCs in travel fell both MoM (month over month) and YoY (year over year), indi­cat­ing weak­ness in the sec­tor. Retail CPCs con­tinue to increase as auto­mo­tive CPCs fell slightly.

Our lat­est num­bers also reveal that spend in both finance and retail have increased sub­stan­tially YoY. We will report in detail on these trends in our upcom­ing quar­terly report.

Dr. Sid­dharth Shah
Sr. Direc­tor, Busi­ness Analytics