Fol­low­ing the Effi­cient Fron­tier search CPC (cost per click) trends release, we are now shar­ing the Dis­play CPM (cost per thou­sand impres­sion) and vol­ume trends for March 2011 and the first quar­ter of 2011.

Fig­ure 1: Dis­play Trends – March 2011
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Fig­ure 2: Dis­play Trends – Q1 2011Blog14fig2
In March 2011 and indeed in Q1 of this year, vol­ume has increased well over 100% YoY (year over year) as mar­keters con­tin­ued to take advan­tage of Dis­play oppor­tu­ni­ties on the EF plat­form with market-leading insights and capa­bil­i­ties. So while CPM trends are down over the cor­re­spond­ing period and rel­a­tively flat MoM (month over month) and QoQ (quar­ter over quar­ter), the amount adver­tis­ers are spend­ing on Dis­play is increas­ing significantly.

It is impor­tant to note that the main rea­son that vol­ume and spend has grown at this level is largely due to the opti­miza­tion capa­bil­i­ties avail­able via Effi­cient Fron­tier. Our unique abil­ity to assess the value of Dis­play in con­junc­tion with the rest of adver­tis­ers’ dig­i­tal mar­ket­ing mix in SEM (Search Engine Mar­ket­ing) and Social Media via Face­book has given adver­tis­ers max­i­mum ROI (return on invest­ment) for their campaigns.

Chris Jacob