In May, CPCs increased by 3 to 4% in the Auto­mo­tive and Retail ver­ti­cals as Finance CPCs declined slightly by 4% MoM. On a YoY basis, how­ever, Finance CPCs are up 40%, indi­cat­ing the con­tin­u­ing strength in the sec­tor. We will report June CPCs when the sec­ond quar­ter rounds up.

Dr. Sid­dharth Shah
Sr. Direc­tor, Busi­ness Analytics