Mobile devices and Search spend: how they affect one another

In this month’s Search Engine Land col­umn I exam­ine “how the rise of mobile devices has affected search spend.” In addi­tion to find­ing true a pre­vi­ous pro­jec­tion I made of mobile spend con­sist­ing of between 7 and 9.5% of all paid Search spend by the close of 2011, I also found that ad spend on tablets is 77% of all mobile devices!

Read more on cor­rel­a­tive mobile and Search trends at Search Engine Land.

Dr. Sid­dharth Shah

Senior Direc­tor, Busi­ness Analytics