Mobile devices and Search spend: how they affect one another
In this month’s Search Engine Land column I examine “how the rise of mobile devices has affected search spend.” In addition to finding true a previous projection I made of mobile spend consisting of between 7 and 9.5% of all paid Search spend by the close of 2011, I also found that ad spend on tablets is 77% of all mobile devices!
Read more on correlative mobile and Search trends at Search Engine Land.
Dr. Siddharth Shah
Senior Director, Business Analytics