App Reporting Takes a Flying Leap with the App Store Data Integration
For those of you that don’t know, I live out on a small farm in East Texas. One Saturday morning we had breakfast at our picnic table outdoors so the kids could enjoy the fine spring weather. While we were eating, I looked over to the pasture and was surprised to see our milk goat standing on the pony that had recently joined our eclectic animal collection. Our milk goat thinks with her mouth (like most goats) and she was trying to see what we were having for breakfast.
Right now I know you’re wondering what a goat on a pony has to do with digital analytics. I’ll tell you. Today, I’m pleased to announce our app store data integration is available in production. With the new integration—provided in partnership with Distimo via Genesis—you can now gain better visibility into your app performance. You can pull your app data from the various app stores (iOS, Android, Blackberry, Windows, …) back into SiteCatalyst for reporting and analysis. The integration provides automated daily syncing of app store dimensions (app name, app store, app region) and metrics (downloads, revenue, rankings) into Adobe Analytics.
Stack App Store and In-app Metrics
Like my goat and pony, the new capability allows you to stack two sets of data which historically have been separate, bringing you more fun and better visibility. For example, you can run a single report with app store metrics like app downloads and app revenue alongside in-app metrics like unique users and time spent.
We Think You’ll Love the Integration
Prior to the integration, the most important performance metrics for apps (app store data & in-app data) were split cross multiple reporting tools. By combining these two data sets, Adobe Analytics provides a complete picture of how apps are creating value for your organization. You can:
- Make app store data available in Adobe Analytics
- Create reporting views which include both app store and in-app metrics
- Apply advanced reporting tools including segmentation to app store data
- Direct app store data to different report suites based on app store, app, or country
- Access the integration without using your custom variables (integration uses internal Adobe product variables to report data)
- Uutilize the integration without extra fees (you might see a slight server call increase due to the data sources but there are no Genesis or Distimo fees associated with the integration)
While we think the integration is pretty awesome, there are a few limitations you should be aware of:
- App store data is not related back to visitor profiles so you can’t create single report views that include in-app and app store dimensions
- Historic data is back filled for up to 180 days prior to integration activation (back fill available from the date Distimo account was created)
- Nightly syncing means your data will be 1–3 days behind your in-app data (sometimes app store data for the prior day isn’t available when queried by Distimo)
You can find these details and everything else about the integration in the app store data integration documentation.
Ready to get started? Just take the following three steps:
- Set up a free account with Distimo
- Configure the Genesis integration wizard: Login to Adobe Analytics > Adobe Marketing Cloud > Genesis > Add Integration > Choose Distimo Analytics from the dropdown > fill out configuration screens [full documentation]
- Look at reports [choose submenu App Store Data inside the Mobile App menu]
A jumping off point to more advanced analysis
The reports I’ve shown in this post are very simple examples of reports you can deliver using the integration. Here are a few more advanced use cases you may consider:
- Identify regional issues with user experience by identifying countries with high downloads but low in-app engagement (you’ll need to compare the geo country report and the app store data country report)
- Assess whether app store rankings are improving after app quality enhancements are released
- Review whether a recent increase in downloads translated into corresponding increase in engaged app users
The new app store data integration is proof you can have fun without going to the circus; and lest you think my goat & pony photo was a clever Photoshop job, I’ve included an additional photo to help you start your weekend in a good mood. This time our two *kids* are playing king of the hill on the pony. Now if I can just get the rooster to stand on the goat’s head…
Comments about my goats? Questions about the integration? Have a capability you’d love to see included in the next version? Add your comment below.