CountrywideUK client Countrywide started working with Efficient Frontier in 2010, to enhance the online proposition for a number of its brands, focusing mainly on Propertywide. Efficient Frontier’s brief was to manage and improve ROI from Propertywide’s multiple pay per click campaigns; and to improve account efficiency while increasing the volume of conversions.

Read the full case study here to see how Propertywide reduced cost per click by 55 percent and increased leads by 115 percent, all of which was achieved without changing the search budget. 

Merinda Peppard – Global Marketing Manager