CountrywideUK client Coun­try­wide started work­ing with Effi­cient Fron­tier in 2010, to enhance the online propo­si­tion for a num­ber of its brands, focus­ing mainly on Prop­er­ty­wide. Effi­cient Frontier’s brief was to man­age and improve ROI from Propertywide’s mul­ti­ple pay per click cam­paigns; and to improve account effi­ciency while increas­ing the vol­ume of conversions.

Read the full case study here to see how Prop­er­ty­wide reduced cost per click by 55 per­cent and increased leads by 115 per­cent, all of which was achieved with­out chang­ing the search budget. 

Merinda Pep­pard — Global Mar­ket­ing Manager