We pub­lished a new Dis­play case study this week. Down­stream, Australia’s lead­ing dig­i­tal per­for­mance agency, licenses our tech­nol­ogy plat­form to man­age per­for­mance dis­play for their clients. They’ve seen many client suc­cesses, includ­ing improv­ing Weight­Watch­ers’ CPA results by 71%.

Steve Knowles, CEO and Founder of Down­stream states: “Effi­cient Fron­tier had long ago estab­lished itself as the world’s most advanced Search Mar­ket­ing tech­nol­ogy, bring­ing advanced pre­dic­tive mod­els for Search invest­ments based on Mod­ern Port­fo­lio The­ory (MTP). In the last few years though, through­some seri­ous prod­uct devel­op­ment, Effi­cient Fron­tier has mor­phed itself from a Search only plat­form into becom­ing a cut­ting edge Demand Side Plat­form. Effi­cient Fron­tier is now capa­ble of simul­ta­ne­ously man­ag­ing Search, Performance/Biddable Dis­play and Face­book together. This advance­ment to man­age, fore­cast and exe­cute across mul­ti­ple dig­i­tal per­for­mance chan­nels is a ground­break­ing advance­ment for ROI focused mar­keters, enabling us to uniquely under­stand and attribute value in com­bi­na­tion to all chan­nels that lead to a conversion.”

To read the full case study click here.

Mar­garita Golod
Senior Prod­uct Mar­ket­ing Manager