New Tag Management Technology Coming to the Adobe Marketing Cloud
Over the years, Adobe has executed against a strategy of finding cutting-edge technologies, and small but great teams of people, to extend the capabilities of our Adobe Marketing Cloud offering. We recently acquired some tremendous talent and a tag management technology platform called Satellite from Search Discovery, and we are excited about incorporating this intelligent tag management solution into Adobe Marketing Cloud. As with any acquisition (large or small), there are a number of steps involved in the process. We will be rolling out more information about what the addition of Satellite means to our customers in the coming months, so stay tuned!