Here at Adobe, this has been a fan­tas­tic year for the media and pub­lish­ing industry.  Adobe con­tin­ues to invest heav­ily in our space with game-changing acqui­si­tions such as Audi­tude and new prod­ucts like the Adobe Audi­ence Research product.   SiteCatalyst V.15 has inte­grated new fea­tures designed with pub­lish­ers in mind.  Plus we con­tinue to inte­grate other impor­tant indus­try tech­nolo­gies like Audi­ence Man­ager (Demdex) to pro­vide a com­pre­hen­sive solu­tion to our very chal­leng­ing industry.

We will dis­cuss these new devel­op­ments and more indus­try ideas at the sec­ond annual Media Day hosted by yours truly and spon­sored by Adobe Con­sult­ing.  I will post some thoughts about the event later. But for now it’s my great plea­sure to intro­duce a series of posts by our indus­try team.  These posts will include tac­ti­cal ideas, tips and best prac­tices to help you improve your ana­lyt­ics, opti­miza­tion, and value-driven approach to digital.


Chad Green­leaf