November 2011 CPCs: Finance CPCs drop while retail CPCs increase

Digital Advertising, Digital Marketing · By On · 2 Comments

1

CPCs in Finance dropped by 11.7% between Octo­ber and Novem­ber while they are 21% down YoY. Retail, on the other hand, is show­ing strength as CPCs are up 10% YoY. Auto­mo­tive remains flat YoY. A pre­lim­i­nary look at spend num­bers showed that click vol­umes are up YoY and is the pri­mary dri­ver of growth in spend this year ver­sus last. Fur­ther, while the retail CPC trend looks promis­ing, it remains to be seen if the momen­tum will con­tinue for the rest of the hol­i­day sea­son. We will report on these trends once the data comes in.

Dr. Sid­dharth Shah
Sr. Direc­tor, Busi­ness Analytics

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