November 2011 CPCs: Finance CPCs drop while retail CPCs increase
CPCs in Finance dropped by 11.7% between October and November while they are 21% down YoY. Retail, on the other hand, is showing strength as CPCs are up 10% YoY. Automotive remains flat YoY. A preliminary look at spend numbers showed that click volumes are up YoY and is the primary driver of growth in spend this year versus last. Further, while the retail CPC trend looks promising, it remains to be seen if the momentum will continue for the rest of the holiday season. We will report on these trends once the data comes in.
Dr. Siddharth Shah
Sr. Director, Business Analytics