Omniture Innovation

Since Omni­ture was founded in 1996, we’ve always been a fast-paced, dri­ven and inno­v­a­tive com­pany. Along the way, Omni­ture has suc­ceeded in out­wit­ting, out-executing and out­ma­neu­ver­ing an impres­sive num­ber of com­peti­tors. Every employee at Omni­ture has strived towards a com­mon goal — let’s be the best in mak­ing our cus­tomers suc­cess­ful and the rest will take care of itself. Adobe’s acqui­si­tion of Omni­ture has not changed our goal or our strat­egy to achieve this goal — we remain focused on ensur­ing that our cus­tomers are always suc­cess­ful, and we march towards that goal with the same spirit of com­pet­i­tive­ness and excel­lence in every­thing we do.

With the resources and com­mit­ment of Adobe behind us, we are more con­fi­dent than ever that we can con­tinue to out-innovate and out-execute our com­pe­ti­tion. Just nine months after the acqui­si­tion, there are some healthy signs of our increased momentum.

Today we are mak­ing two impor­tant announce­ments. First, the Omni­ture Online Mar­ket­ing Suite is now rebranded to the Adobe® Online Mar­ket­ing Suite, pow­ered by Omni­ture®. While Omni­ture has estab­lished itself as the leader in online mar­ket­ing, Adobe’s brand is rec­og­nized world­wide by mar­keters in every indus­try and geography.

Sec­ond, we con­tinue to inno­vate and extend the Online Mar­ket­ing Suite as the face of online mar­ket­ing con­tin­ues to evolve. Since Omni­ture was acquired by Adobe, we announced our ground­break­ing part­ner­ship with Face­book to help mar­keters opti­mize the social net­work giant as a mar­ket­ing chan­nel; advance­ments in mobile video mea­sure­ment; real-time opti­miza­tion of mobile appli­ca­tions; a new dis­play adver­tis­ing solu­tion and the abil­ity to buy ads on Face­book that tar­get your key audi­ences; and sev­eral ini­tial inte­gra­tions with Adobe Cre­ative Suite 5. Today, we announced sev­eral enhance­ments to the Online Mar­ket­ing Suite around social media and mobile ana­lyt­ics that help our cus­tomers win in the market.

Cus­tomers are increas­ingly see­ing the unique busi­ness value of the Online Mar­ket­ing Suite. The suite inte­grates online ana­lyt­ics with con­ver­sion and vis­i­tor acqui­si­tion solu­tions that can imme­di­ately act on the insights derived from the ana­lyt­ics. The result is the opti­miza­tion of a company’s dig­i­tal inter­ac­tions, be they on a web­site, a land­ing page, on a social media forum, in an email, a click on a dis­play ad, an inter­ac­tion on a mobile device or view­ing a video online. The world of how cus­tomers inter­act with busi­nesses is chang­ing. We spend every minute of every wak­ing hour of each day to bet­ter under­stand and opti­mize your online presence.

While we are com­mit­ted to inte­grat­ing Omniture’s ana­lyt­ics and opti­miza­tion tech­nol­ogy fur­ther with Adobe’s cre­ative solu­tions, the Online Mar­ket­ing Suite will con­tinue to evolve and advance as a stand­alone plat­form. You don’t have to be a joint cus­tomer of Adobe and Omni­ture to lever­age the power of the suite of prod­ucts from either busi­ness. How­ever, as we con­tinue to inno­vate around the inte­gra­tion of our tech­nolo­gies, more and more com­pa­nies that use both prod­ucts will derive incre­men­tal value from those integrations.

The Online Mar­ket­ing Suite is alive and well and con­tin­ues to pro­vide some of the most advanced, cutting-edge and inno­v­a­tive solu­tions for mar­keters to trans­form their busi­nesses and cre­ate the expe­ri­ences their cus­tomers want. We expect to main­tain (and grow) our mar­ket lead­er­ship under the Adobe umbrella and are, still, fanat­i­cally com­mit­ted to lis­ten­ing to our cus­tomers and pro­vid­ing them with the solu­tions that will drive their dig­i­tal mar­ket­ing efforts forward.

How do you see the world of online mar­ket­ing chang­ing? I’d love to hear your thoughts.