Since Omni­ture was founded in 1996, we’ve always been a fast-paced, dri­ven and inno­v­a­tive com­pany. Along the way, Omni­ture has suc­ceeded in out­wit­ting, out-executing and out­ma­neu­ver­ing an impres­sive num­ber of com­peti­tors. Every employee at Omni­ture has strived towards a com­mon goal — let’s be the best in mak­ing our cus­tomers suc­cess­ful and the rest will take care of itself. Adobe’s acqui­si­tion of Omni­ture has not changed our goal or our strat­egy to achieve this goal — we remain focused on ensur­ing that our cus­tomers are always suc­cess­ful, and we march towards that goal with the same spirit of com­pet­i­tive­ness and excel­lence in every­thing we do.

With the resources and com­mit­ment of Adobe behind us, we are more con­fi­dent than ever that we can con­tinue to out-innovate and out-execute our com­pe­ti­tion. Just nine months after the acqui­si­tion, there are some healthy signs of our increased momentum.

Today we are mak­ing two impor­tant announce­ments. First, the Omni­ture Online Mar­ket­ing Suite is now rebranded to the Adobe® Online Mar­ket­ing Suite, pow­ered by Omni­ture®. While Omni­ture has estab­lished itself as the leader in online mar­ket­ing, Adobe’s brand is rec­og­nized world­wide by mar­keters in every indus­try and geography.

Sec­ond, we con­tinue to inno­vate and extend the Online Mar­ket­ing Suite as the face of online mar­ket­ing con­tin­ues to evolve. Since Omni­ture was acquired by Adobe, we announced our ground­break­ing part­ner­ship with Face­book to help mar­keters opti­mize the social net­work giant as a mar­ket­ing chan­nel; advance­ments in mobile video mea­sure­ment; real-time opti­miza­tion of mobile appli­ca­tions; a new dis­play adver­tis­ing solu­tion and the abil­ity to buy ads on Face­book that tar­get your key audi­ences; and sev­eral ini­tial inte­gra­tions with Adobe Cre­ative Suite 5. Today, we announced sev­eral enhance­ments to the Online Mar­ket­ing Suite around social media and mobile ana­lyt­ics that help our cus­tomers win in the market.

Cus­tomers are increas­ingly see­ing the unique busi­ness value of the Online Mar­ket­ing Suite. The suite inte­grates online ana­lyt­ics with con­ver­sion and vis­i­tor acqui­si­tion solu­tions that can imme­di­ately act on the insights derived from the ana­lyt­ics. The result is the opti­miza­tion of a company’s dig­i­tal inter­ac­tions, be they on a web­site, a land­ing page, on a social media forum, in an email, a click on a dis­play ad, an inter­ac­tion on a mobile device or view­ing a video online. The world of how cus­tomers inter­act with busi­nesses is chang­ing. We spend every minute of every wak­ing hour of each day to bet­ter under­stand and opti­mize your online presence.

While we are com­mit­ted to inte­grat­ing Omniture’s ana­lyt­ics and opti­miza­tion tech­nol­ogy fur­ther with Adobe’s cre­ative solu­tions, the Online Mar­ket­ing Suite will con­tinue to evolve and advance as a stand­alone plat­form. You don’t have to be a joint cus­tomer of Adobe and Omni­ture to lever­age the power of the suite of prod­ucts from either busi­ness. How­ever, as we con­tinue to inno­vate around the inte­gra­tion of our tech­nolo­gies, more and more com­pa­nies that use both prod­ucts will derive incre­men­tal value from those integrations.

The Online Mar­ket­ing Suite is alive and well and con­tin­ues to pro­vide some of the most advanced, cutting-edge and inno­v­a­tive solu­tions for mar­keters to trans­form their busi­nesses and cre­ate the expe­ri­ences their cus­tomers want. We expect to main­tain (and grow) our mar­ket lead­er­ship under the Adobe umbrella and are, still, fanat­i­cally com­mit­ted to lis­ten­ing to our cus­tomers and pro­vid­ing them with the solu­tions that will drive their dig­i­tal mar­ket­ing efforts forward.

How do you see the world of online mar­ket­ing chang­ing? I’d love to hear your thoughts.


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Bret Bernhoft
Bret Bernhoft

It will be interesting to see whether or not the core Omniture brand is entirely eaten up by Adobe. Google did the same thing when it acquired it's Analytics technology. Are you afraid that by having the mission to provide Analytics stymied by this at all?