Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

The Man­nequin is watch­ing – and pro­fil­ing – you (Eye­See) [Rever​ies​.com]
Don’t miss the new man­nequin that will glean your demo­graphic data and shop­ping pat­terns as you shop.

Get Ready For a New Era of E-Commerce In 2013: Instant Grat­i­fi­ca­tion [AdAge Dig­i­tal]
It’s com­ing! Are you ready for instant delivery?

Instant con­ve­nience: How same-day deliv­ery and in-store pick up are trans­form­ing retail [Shop​.org Blog]
More per­spec­tive on instant grat­i­fi­ca­tion, with some tips on what it requires.

The Evo­lu­tion of the “Search” Buyer [Kevin Hillstrom’s Mine That Data]
Sim­u­la­tion illus­trat­ing a good reminder that buy­ers evolve in their behav­ior over time. Today’s first-time search buyer is likely tomorrow’s cat­a­log — or direct — buyer.

How Restora­tion Hard­ware Made ‘Show­room­ing’ An Asset Instead Of An Enemy [WSJ]
Accept­ing the store as a showroom.

Join­ing the retail tech­nol­ogy dots to become the “con­nected store” [Shop​.org Blog]

12 Ways Tech­nol­ogy Has Utterly Trans­formed The Way We Buy Things [Busi­ness Insider]
From RFID tags to vir­tual fit­ting rooms, and every­thing else in-between, tech­nol­ogy con­tin­ues to push retail into a new world.

The Dark Side of Cross-Selling [HBR]
Cross-selling across busi­ness lines, or prod­uct cat­e­gories, is usu­ally prof­itable. But not always…

Mar­riott, Best West­ern, Hilton, Aria, Hol­i­day Inn most pop­u­lar hotel brands on Face­book [Inside Facebook]

Retail & Travel on the Adobe Dig­i­tal Mar­ket­ing Blog:


If you’re in the retail or travel indus­try, are you tak­ing full advan­tage of the indus­try & dig­i­tal mar­ket­ing experts on our retail & travel con­sult­ing team? Most of our con­sul­tants have 4+ years of work and/or con­sult­ing expe­ri­ence in the retail or travel indus­tries, plus expert knowl­edge and skill with our Adobe Mar­ket­ing Cloud solu­tions and with nur­tur­ing, men­tor­ing, and devel­op­ing mature dig­i­tal ana­lyt­ics and opti­miza­tion prac­tices within our clients. We’re eager to engage with you more deeply to help grow and mature your analy­sis and opti­miza­tion of your dig­i­tal mar­ket­ing and online prop­er­ties, and to fur­ther inte­grate both the online and offline views of your cus­tomers for max­i­mum optimization.

Michael HalbrookMichael Hal­brook is a man­ager in Adobe Con­sult­ing focused on dig­i­tal strat­egy, ana­lyt­ics, and opti­miza­tion in the retail & travel indus­try. His team serves retail & travel clients with the Adobe Mar­ket­ing Cloud, help­ing retail­ers with online & offline mea­sure­ment of retail & travel acqui­si­tion, opti­miza­tion, and con­ver­sion, and devel­op­ing & exe­cut­ing on new dig­i­tal mar­ket­ing strate­gies. He tweets at @Hal­brook.