Here’s this week’s roundup of links of interest in Retail & Travel, from the thought leaders on our retail & travel consulting team:
The Mannequin is watching – and profiling – you (EyeSee) [Reveries.com]
Don’t miss the new mannequin that will glean your demographic data and shopping patterns as you shop.
Get Ready For a New Era of E-Commerce In 2013: Instant Gratification [AdAge Digital]
It’s coming! Are you ready for instant delivery?
Instant convenience: How same-day delivery and in-store pick up are transforming retail [Shop.org Blog]
More perspective on instant gratification, with some tips on what it requires.
The Evolution of the “Search” Buyer [Kevin Hillstrom’s Mine That Data]
Simulation illustrating a good reminder that buyers evolve in their behavior over time. Today’s first-time search buyer is likely tomorrow’s catalog — or direct — buyer.
How Restoration Hardware Made ‘Showrooming’ An Asset Instead Of An Enemy [WSJ]
Accepting the store as a showroom.
12 Ways Technology Has Utterly Transformed The Way We Buy Things [Business Insider]
From RFID tags to virtual fitting rooms, and everything else in-between, technology continues to push retail into a new world.
The Dark Side of Cross-Selling [HBR]
Cross-selling across business lines, or product categories, is usually profitable. But not always…
Retail & Travel on the Adobe Digital Marketing Blog:
- Retail Holidays: Free Shipping Analysis & Optimization [Nate Sperry]
- Retail Holidays: Promotion & Product Discount Analysis [Brian Au]
- Hello Attribution & Goodbye Last Click! [Ryan Green]
- Change the Conversation: Technology as the only “solution”? [Andrew Anderson]
- Another billion dollar day on Green Monday 2012, but more to come [Tyler White]
If you’re in the retail or travel industry, are you taking full advantage of the industry & digital marketing experts on our retail & travel consulting team? Most of our consultants have 4+ years of work and/or consulting experience in the retail or travel industries, plus expert knowledge and skill with our Adobe Marketing Cloud solutions and with nurturing, mentoring, and developing mature digital analytics and optimization practices within our clients. We’re eager to engage with you more deeply to help grow and mature your analysis and optimization of your digital marketing and online properties, and to further integrate both the online and offline views of your customers for maximum optimization.
Michael Halbrook is a manager in Adobe Consulting focused on digital strategy, analytics, and optimization in the retail & travel industry. His team serves retail & travel clients with the Adobe Marketing Cloud, helping retailers with online & offline measurement of retail & travel acquisition, optimization, and conversion, and developing & executing on new digital marketing strategies. He tweets at @Halbrook.