We won’t be publishing Point of Sale next Friday, December 28, as we enjoy a brief break over the holidays. We’ll return on January 4. Have a relaxing, enjoyable, and safe holiday!

Here’s this week’s roundup of links of interest in Retail & Travel, from the thought leaders on our retail & travel consulting team:

See What The Store Of The Future Will Look Like [BI Retail]

MBA Mondays: Revenue Models – Commerce [AVC]

40% of shoppers would spend more if offered a better customer experience [FutureLab]

Online shoppers want easy return shipping, new studies say [Internet Retailer]

Valentine’s Day Is [Already] Out Of Control [BI Retail]

Web Retailers Scrap for Last-Hour Sales [WSJ]

Retailers move social media out of its silo [Internet Retailer]

[Brick &] Mortar Magic [Reveries.com]

On Occasion: The occasion-based shopper demands a tailored experience [Hub Magazine]

Holiday shopping across channels: Retailers use subtle cues to encourage site visitors to go into stores [Internet Retailer]

Case Study: Why you should Stop Optimizing for Conversion Rate [Web Analytics World]

A guide to the most influential e-commerce vendors [Internet Retailer]

Talking with…Saks Direct President Michael Burgess [Shop.org Blog]

Staples opens its Velocity Lab in Massachusetts [Internet Retailer]

Facebook begins testing ‘Collections’ posts again with more retailers [Inside Facebook]

TOYS ‘R’ US CEO: This Is Going To Be One Of The Biggest Weekends In History For Retail [BI Retail]

 

If you’re in the retail or travel industry, are you taking full advantage of the industry & digital marketing experts on our retail & travel consulting team? Most of our consultants have 4+ years of work and/or consulting experience in the retail or travel industries, plus expert knowledge and skill with our Adobe Marketing Cloud solutions and with nurturing, mentoring, and developing mature digital analytics and optimization practices within our clients. We’re eager to engage with you more deeply to help grow and mature your analysis and optimization of your digital marketing and online properties, and to further integrate both the online and offline views of your customers for maximum optimization.

Michael HalbrookMichael Halbrook is a manager in Adobe Consulting focused on digital strategy, analytics, and optimization in the retail & travel industry. His team serves retail & travel clients with the Adobe Marketing Cloud, helping retailers with online & offline measurement of retail & travel acquisition, optimization, and conversion, and developing & executing on new digital marketing strategies. He tweets at @Halbrook.

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