We won’t be pub­lish­ing Point of Sale next Fri­day, Decem­ber 28, as we enjoy a brief break over the hol­i­days. We’ll return on Jan­u­ary 4. Have a relax­ing, enjoy­able, and safe holiday!

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

See What The Store Of The Future Will Look Like [BI Retail]

MBA Mon­days: Rev­enue Mod­els — Com­merce [AVC]

40% of shop­pers would spend more if offered a bet­ter cus­tomer expe­ri­ence [FutureLab]

Online shop­pers want easy return ship­ping, new stud­ies say [Inter­net Retailer]

Valentine’s Day Is [Already] Out Of Con­trol [BI Retail]

Web Retail­ers Scrap for Last-Hour Sales [WSJ]

Retail­ers move social media out of its silo [Inter­net Retailer]

[Brick &] Mor­tar Magic [Rever​ies​.com]

On Occa­sion: The occasion-based shop­per demands a tai­lored expe­ri­ence [Hub Magazine]

Hol­i­day shop­ping across chan­nels: Retail­ers use sub­tle cues to encour­age site vis­i­tors to go into stores [Inter­net Retailer]

Case Study: Why you should Stop Opti­miz­ing for Con­ver­sion Rate [Web Ana­lyt­ics World]

A guide to the most influ­en­tial e-commerce ven­dors [Inter­net Retailer]

Talk­ing with…Saks Direct Pres­i­dent Michael Burgess [Shop​.org Blog]

Sta­ples opens its Veloc­ity Lab in Mass­a­chu­setts [Inter­net Retailer]

Face­book begins test­ing ‘Col­lec­tions’ posts again with more retail­ers [Inside Facebook]

TOYS ‘R’ US CEO: This Is Going To Be One Of The Biggest Week­ends In His­tory For Retail [BI Retail]

 

If you’re in the retail or travel indus­try, are you tak­ing full advan­tage of the indus­try & dig­i­tal mar­ket­ing experts on our retail & travel con­sult­ing team? Most of our con­sul­tants have 4+ years of work and/or con­sult­ing expe­ri­ence in the retail or travel indus­tries, plus expert knowl­edge and skill with our Adobe Mar­ket­ing Cloud solu­tions and with nur­tur­ing, men­tor­ing, and devel­op­ing mature dig­i­tal ana­lyt­ics and opti­miza­tion prac­tices within our clients. We’re eager to engage with you more deeply to help grow and mature your analy­sis and opti­miza­tion of your dig­i­tal mar­ket­ing and online prop­er­ties, and to fur­ther inte­grate both the online and offline views of your cus­tomers for max­i­mum optimization.

Michael HalbrookMichael Hal­brook is a man­ager in Adobe Con­sult­ing focused on dig­i­tal strat­egy, ana­lyt­ics, and opti­miza­tion in the retail & travel indus­try. His team serves retail & travel clients with the Adobe Mar­ket­ing Cloud, help­ing retail­ers with online & offline mea­sure­ment of retail & travel acqui­si­tion, opti­miza­tion, and con­ver­sion, and devel­op­ing & exe­cut­ing on new dig­i­tal mar­ket­ing strate­gies. He tweets at @Hal­brook.

0 comments