Here’s this week’s roundup of links of interest in Retail & Travel, from the thought leaders on our retail & travel consulting team:
Do consumers want same-day shipping? [Internet Retailer]
Some customers questioning whether it’s for real, others not willing to trust their last-minute gifts to same-day shipping, leads some retailers to questions their customers’ thirst for same-day shipping. Others, like eBay, claim success with it during the recent holiday season.
Failure To Master Online Data Costs Marketers Profits [Online Media Daily]
A quick overview of several of the hurdles to truly mastering digital data, and the impact the gap might have on business potential.
Target targets hungry smartphone users and the Super Bowl [Internet Retailer]
Don’t miss out — play Snack Bowl on the Target mobile app over the next two weeks as you prep for the big game. For Target, it’s about connecting with their guests, and new ways “to entertain and inspire [their] guests in a uniquely Target way.”
Terminal Bliss — Delta & the Airport Experience [Reveries]
Acknowledging that the passenger experience begins well before we board the plane, airlines — Delta included — are looking for new ways to enhance the in-airport experience and beyond.
If you’re in the retail or travel industry, are you taking full advantage of the industry & digital marketing experts on our retail & travel consulting team? Most of our consultants have 4+ years of work and/or consulting experience in the retail or travel industries, plus expert knowledge and skill with our Adobe Marketing Cloud solutions and with nurturing, mentoring, and developing mature digital analytics and optimization practices within our clients. We’re eager to engage with you more deeply to help grow and mature your analysis and optimization of your digital marketing and online properties, and to further integrate both the online and offline views of your customers for maximum optimization.
Michael Halbrook is a manager in Adobe Consulting focused on digital strategy, analytics, and optimization in the retail & travel industry. His team serves retail & travel clients with the Adobe Marketing Cloud, helping retailers with online & offline measurement of retail & travel acquisition, optimization, and conversion, and developing & executing on new digital marketing strategies. He tweets at @Halbrook.