Here are this week’s links of interest in Retail & Travel from the thought leaders on our retail and travel consulting team:
- Marketers Embracing Multichannel and Behavioral Strategies [MarketingProfs]
- Target features YouTube stars in its back-to-school promotion [Internet Retailer]
- Rakuten Taiwan launches visual search for fashion e-commerce [ZDNet]
- Retailers Look For A Pick-Up In Back-To-School Shopping [Forbes]
- Dear Men: Here’s Why You Have A Harder Time Finding Deals At The Store [Business Insider]
- Retail marketers focus mobile investments on e-mail and paid search [Internet Retailer]
- Three Ways Mobile Marketing Can Help Retain Customers [MarketingProfs]
- Nearly one-third of top brands have a dedicated Twitter handle [Internet Retailer]
- Is Mobile’s True ROI Found in Driving Loyalty? [RetailWire]
- Why ecommerce brands ditch funnel vision for smarter web marketing [Brafton]
- Web marketplace Rakuten aims to boost brand recognition [Internet Retailer]
- Is e-commerce becoming m-commerce? [The Independent]
- A new metric adds nuance to recommendation scores [Internet Retailer]
If you’re in the retail or travel industry, are you taking full advantage of the industry & digital marketing experts on our retail & travel consulting team? Most of our consultants have 4+ years of work and/or consulting experience in the retail or travel industries, plus expert knowledge and skill with our Adobe Marketing Cloud solutions and with nurturing, mentoring, and developing mature digital analytics and optimization practices within our clients. We’re eager to engage with you more deeply to help grow and mature your analysis and optimization of your digital marketing and online properties, and to further integrate both the online and offline views of your customers for maximum optimization.
Derek Tangren is a Principal Consultant and Team Lead within Adobe Consulting focused on digital strategy, analytics, and optimization in the retail & travel industry. He serves retail & travel clients with the Adobe Marketing Cloud and has acted as the consulting subject matter lead for Adobe Analytics Standard. You can contact him at @derektangren.