6 weeks to Black Fri­day! This week, we have a bunch of great links about new dig­i­tal retail expe­ri­ences, some ini­tial data on the impact of the Inter­net sales tax in Cal­i­for­nia, how tra­di­tional retail­ers are becom­ing more digital-heavy, and how travel is impact­ing and being impacted by mobile. The Pod­cast will be back next week… Enjoy the links!

Pea­pod Cre­ates Vir­tual Aisles for Sub­way Stops [Fast Com­pany Design]
The gro­cer takes the gro­ceries to where the busy cus­tomers are — the sub­way. Just scan an item’s bar­code and have it show up on your doorstep.

Web sales at small retail­ers increase 5% in Sep­tem­ber [Inter­net Retailer]
Slightly slower growth than in August at small and mid­sized retail­ers, but still good growth. Books led the way; sport­ing goods still grew, but growth there slowed.

Will the Tax Grinch Steal Inter­net Christ­mas? [Adobe Blog; Adobe Dig­i­tal Index]
…picked up by Mash­able: Online Retail­ers Hurt Most by New Cal­i­for­nia Sales Tax [Mash­able]
Our own Tamara Gaffney of the Adobe Dig­i­tal Index pro­vided some ini­tial research into the impact of the new Cal­i­for­nia Inter­net sales tax on online sales, and it was picked up fur­ther by Mashable.

Wal­mart Tests Same-Day Deliv­ery for Online Pur­chases [Inter­net Retailer]
Wal­mart Deliv­ery Ser­vices Says to Ama­zon: ‘Bring It’ [WSJ]
Test­ing its ‘Wal­mart to Go’ pro­gram in North­ern Vir­ginia, Philadel­phia, Min­neapo­lis, and soon in San Jose and San Francisco.

Best Buy Exec: Here’s the Truth About the ‘Show­room­ing’ Phe­nom­e­non [BI Retail]
Best Buy Plays Web Hard­ball; Will Match Online Prices [WSJ]
I’ts not ‘bricks vs. clicks’, but rather multi-channel and all about ser­vice and a turnkey per­son­al­ized experience.

Sears and Kmart cut fees and add a lay­away deliv­ery option [Inter­net Retailer]
Lay­away ser­vice fees are being waived; can­cel­la­tion fees still apply. Pay­ments can be made online or in store, and items can be picked up or shipped to home.

Retail­ers are learn­ing how con­sumers want to shop on the iPad [Inter­net Retailer]
Make it easy, con­ve­nient, clean, compelling.

The Joy of Click­ing (Info­graphic) [Daily Info­graphic, via Baynote]
Nice info­graphic about what we like & pre­fer when shop­ping online.

Wal­mart Bet­ting on Huge Hol­i­day Sea­sonGet­ting Seri­ous about Dol­lar Stores [BI Retail]

Costco’s Soar­ing Sales Prove that Big Box Retail­ers Aren’t Dead Yet [BI Retail]
Sales up 21% last quarter.

Facial Kiosks [Rever­ies] | Big Brother, Now at the Mall [WSJ]
How about a glimpse at a mall kiosk that can sense your age and gen­der and present appro­pri­ate ads? Even bet­ter — how about one that can tell it’s you and present a 1:1 expe­ri­ence? There was a movie about it (set in 2035), but we’re help­ing it become real­ity today.

Face­book tests ‘Col­lec­tions’ posts with Want and Col­lect But­tons for Retail­ers [Inside Facebook]

Orb­itz spreads ‘mobile magic’ through­out redesigned m-commerce site [Inter­net Retailer]
“In 2010, mobile was a per­cent or two of our busi­ness. In 2012, 20% of our hotel book­ing comes through mobile.”

Trav­e­loc­ity makes pay­ment card entry in app a snap [Inter­net Retailer]
Just take a pic­ture of your credit card to make pay­ment in the app.

Travel Apps Lead Indus­tries in Usage Growth [eMar­keter]
As con­sumers travel, their smart­phone is their life­line. Smart travel com­pa­nies have seen and are well ahead of this curve.


If you’re in the retail or travel indus­try, are you tak­ing full advan­tage of the indus­try & dig­i­tal mar­ket­ing experts on our retail & travel con­sult­ing team? Most of our con­sul­tants have 4+ years of work and/or con­sult­ing expe­ri­ence in the retail or travel indus­tries, plus expert knowl­edge and skill with our Dig­i­tal Mar­ket­ing Suite solu­tions and with nur­tur­ing, men­tor­ing, and devel­op­ing mature dig­i­tal ana­lyt­ics and opti­miza­tion prac­tices within our clients. We’re eager to engage with you more deeply to help grow and mature your analy­sis and opti­miza­tion of your dig­i­tal mar­ket­ing and online prop­er­ties, and to fur­ther inte­grate both the online and offline views of your cus­tomers for max­i­mum optimization.

Michael HalbrookMichael Hal­brook is a man­ager in Adobe Con­sult­ing focused on dig­i­tal strat­egy, ana­lyt­ics, and opti­miza­tion in the retail & travel indus­try. His team serves retail & travel clients with the Adobe Dig­i­tal Mar­ket­ing Suite, help­ing retail­ers with online & offline mea­sure­ment of retail & travel acqui­si­tion, opti­miza­tion, and con­ver­sion, and devel­op­ing & exe­cut­ing on new dig­i­tal mar­ket­ing strate­gies. He tweets at @Hal­brook.