Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

Here’s How Black Fri­day 2012 Will Com­pare To Last Year [Busi­ness Insider]

Shop­pers to Retail­ers: Focus on Cyber Mon­day (Info­graphic) [Mashable]

16% of web shop­pers will also shop via their mobile devices [Inter­net Retailer]

Online Growth Slows As Users Shift To Mobile [Busi­ness Insider]

How Wal­mart Gets 7,000 Gen­er­a­tors To Its Stores In The Mid­dle Of A Hur­ri­cane [BI Retail]

One Pop­u­lar Retailer Had Unusu­ally Large Expo­sure In Hur­ri­cane Sandy’s Path [Busi­ness Insider]

Many web shop­pers solve the try-it-on prob­lem by order­ing mul­ti­ple sizes [Inter­net Retailer]

Google Is Test­ing Same-Day Deliv­ery In San Fran­cisco [Busi­ness Insider]

Fam­ily trumps friends for online prod­uct rec­om­men­da­tions [Inter­net Retailer]

Toys ‘R’ Us adds cash as an online pay­ment option [Inter­net Retailer]

Ama­zon Opens Black Fri­day Store 3 Weeks Early (Yes­ter­day) [Mashable]

Fun: 60th Anniver­sary of the Bar Code (Info­graphic) [Cool Infographics]

Travel: Jet­Blue & You [Hub Magazine]


If you’re in the retail or travel indus­try, are you tak­ing full advan­tage of the indus­try & dig­i­tal mar­ket­ing experts on our retail & travel con­sult­ing team? Most of our con­sul­tants have 4+ years of work and/or con­sult­ing expe­ri­ence in the retail or travel indus­tries, plus expert knowl­edge and skill with our Adobe Mar­ket­ing Cloud solu­tions and with nur­tur­ing, men­tor­ing, and devel­op­ing mature dig­i­tal ana­lyt­ics and opti­miza­tion prac­tices within our clients. We’re eager to engage with you more deeply to help grow and mature your analy­sis and opti­miza­tion of your dig­i­tal mar­ket­ing and online prop­er­ties, and to fur­ther inte­grate both the online and offline views of your cus­tomers for max­i­mum optimization.

Michael HalbrookMichael Hal­brook is a man­ager in Adobe Con­sult­ing focused on dig­i­tal strat­egy, ana­lyt­ics, and opti­miza­tion in the retail & travel indus­try. His team serves retail & travel clients with the Adobe Mar­ket­ing Cloud, help­ing retail­ers with online & offline mea­sure­ment of retail & travel acqui­si­tion, opti­miza­tion, and con­ver­sion, and devel­op­ing & exe­cut­ing on new dig­i­tal mar­ket­ing strate­gies. He tweets at @Hal­brook.