Here’s this week’s roundup of links of interest in Retail & Travel, from the thought leaders on our retail & travel consulting team:

Here’s How Black Friday 2012 Will Compare To Last Year [Business Insider]

Shoppers to Retailers: Focus on Cyber Monday (Infographic) [Mashable]

16% of web shoppers will also shop via their mobile devices [Internet Retailer]

Online Growth Slows As Users Shift To Mobile [Business Insider]

How Walmart Gets 7,000 Generators To Its Stores In The Middle Of A Hurricane [BI Retail]

One Popular Retailer Had Unusually Large Exposure In Hurricane Sandy’s Path [Business Insider]

Many web shoppers solve the try-it-on problem by ordering multiple sizes [Internet Retailer]

Google Is Testing Same-Day Delivery In San Francisco [Business Insider]

Family trumps friends for online product recommendations [Internet Retailer]

Toys ‘R’ Us adds cash as an online payment option [Internet Retailer]

Amazon Opens Black Friday Store 3 Weeks Early (Yesterday) [Mashable]

Fun: 60th Anniversary of the Bar Code (Infographic) [Cool Infographics]

Travel: JetBlue & You [Hub Magazine]


If you’re in the retail or travel industry, are you taking full advantage of the industry & digital marketing experts on our retail & travel consulting team? Most of our consultants have 4+ years of work and/or consulting experience in the retail or travel industries, plus expert knowledge and skill with our Adobe Marketing Cloud solutions and with nurturing, mentoring, and developing mature digital analytics and optimization practices within our clients. We’re eager to engage with you more deeply to help grow and mature your analysis and optimization of your digital marketing and online properties, and to further integrate both the online and offline views of your customers for maximum optimization.

Michael HalbrookMichael Halbrook is a manager in Adobe Consulting focused on digital strategy, analytics, and optimization in the retail & travel industry. His team serves retail & travel clients with the Adobe Marketing Cloud, helping retailers with online & offline measurement of retail & travel acquisition, optimization, and conversion, and developing & executing on new digital marketing strategies. He tweets at @Halbrook.