Here’s this week’s roundup of links of interest in Retail & Travel, from the thought leaders on our retail & travel consulting team:

Google’s Osama Bedier: Why the Digital Wallet Is Key to the Marketplace [Knowledge@Wharton]

The Psychology Behind Why Buying Things Makes Us Feel Good [Business Insider]

Let Me Entertain You: Retail’s New In-Store Strategy [CMO.com]

What tips the scales for customers when they shop online for the holidays [Shop.org Blog]

Holiday shipping fee snapshot: Some retailers giving free shipping; others play Scrooge [Internet Retailer]

Many tablet and smartphone owners will be mobile holiday shoppers [Internet Retailer]

E-Commerce Retailers: Holidays May Propel $68B In Sales [Online Media Daily]

Head vs. Heart: True loyalty exists when customers feel safe, appreciated, and smart [Hub Magazine]

How Mobile Commerce is Shaking up the Retail Landscape [Mashable Business]

TRAVEL: Priceline Acquires Kayak for $1.8 Billion [Mashable Business]

What Retailers Need To Worry About As They Go Into The Most Crucial Season Of Year [BI Retail]

17 Things You Didn’t Know About Ecommerce [Mashable Business]

Wal-Mart’s ‘Black Friday’ Sale Will Actually Start At 8 PM On Thanksgiving – Earliest Ever [BI Retail]

3 Reasons Why Amazon’s Entry Into Staples Is A Huge Win For Online [BI Retail]

Macy’s Flagship New York Store Gets Indoor GPS Navigation [Mashable Business]

Sears launches a free-shipping program [Internet Retailer]

 

If you’re in the retail or travel industry, are you taking full advantage of the industry & digital marketing experts on our retail & travel consulting team? Most of our consultants have 4+ years of work and/or consulting experience in the retail or travel industries, plus expert knowledge and skill with our Adobe Marketing Cloud solutions and with nurturing, mentoring, and developing mature digital analytics and optimization practices within our clients. We’re eager to engage with you more deeply to help grow and mature your analysis and optimization of your digital marketing and online properties, and to further integrate both the online and offline views of your customers for maximum optimization.

Michael HalbrookMichael Halbrook is a manager in Adobe Consulting focused on digital strategy, analytics, and optimization in the retail & travel industry. His team serves retail & travel clients with the Adobe Marketing Cloud, helping retailers with online & offline measurement of retail & travel acquisition, optimization, and conversion, and developing & executing on new digital marketing strategies. He tweets at @Halbrook.