Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

Google’s Osama Bedier: Why the Dig­i­tal Wal­let Is Key to the Mar­ket­place [Knowledge@Wharton]

The Psy­chol­ogy Behind Why Buy­ing Things Makes Us Feel Good [Busi­ness Insider]

Let Me Enter­tain You: Retail’s New In-Store Strat­egy [CMO​.com]

What tips the scales for cus­tomers when they shop online for the hol­i­days [Shop​.org Blog]

Hol­i­day ship­ping fee snap­shot: Some retail­ers giv­ing free ship­ping; oth­ers play Scrooge [Inter­net Retailer]

Many tablet and smart­phone own­ers will be mobile hol­i­day shop­pers [Inter­net Retailer]

E-Commerce Retail­ers: Hol­i­days May Pro­pel $68B In Sales [Online Media Daily]

Head vs. Heart: True loy­alty exists when cus­tomers feel safe, appre­ci­ated, and smart [Hub Magazine]

How Mobile Com­merce is Shak­ing up the Retail Land­scape [Mash­able Business]

TRAVEL: Price­line Acquires Kayak for $1.8 Bil­lion [Mash­able Business]

What Retail­ers Need To Worry About As They Go Into The Most Cru­cial Sea­son Of Year [BI Retail]

17 Things You Didn’t Know About Ecom­merce [Mash­able Business]

Wal-Mart’s ‘Black Fri­day’ Sale Will Actu­ally Start At 8 PM On Thanks­giv­ing — Ear­li­est Ever [BI Retail]

3 Rea­sons Why Amazon’s Entry Into Sta­ples Is A Huge Win For Online [BI Retail]

Macy’s Flag­ship New York Store Gets Indoor GPS Nav­i­ga­tion [Mash­able Business]

Sears launches a free-shipping pro­gram [Inter­net Retailer]


If you’re in the retail or travel indus­try, are you tak­ing full advan­tage of the indus­try & dig­i­tal mar­ket­ing experts on our retail & travel con­sult­ing team? Most of our con­sul­tants have 4+ years of work and/or con­sult­ing expe­ri­ence in the retail or travel indus­tries, plus expert knowl­edge and skill with our Adobe Mar­ket­ing Cloud solu­tions and with nur­tur­ing, men­tor­ing, and devel­op­ing mature dig­i­tal ana­lyt­ics and opti­miza­tion prac­tices within our clients. We’re eager to engage with you more deeply to help grow and mature your analy­sis and opti­miza­tion of your dig­i­tal mar­ket­ing and online prop­er­ties, and to fur­ther inte­grate both the online and offline views of your cus­tomers for max­i­mum optimization.

Michael HalbrookMichael Hal­brook is a man­ager in Adobe Con­sult­ing focused on dig­i­tal strat­egy, ana­lyt­ics, and opti­miza­tion in the retail & travel indus­try. His team serves retail & travel clients with the Adobe Mar­ket­ing Cloud, help­ing retail­ers with online & offline mea­sure­ment of retail & travel acqui­si­tion, opti­miza­tion, and con­ver­sion, and devel­op­ing & exe­cut­ing on new dig­i­tal mar­ket­ing strate­gies. He tweets at @Hal­brook.