Jayson Tipp, vice pres­i­dent of ana­lyt­ics and cus­tomer rela­tion­ship man­age­ment at Red­box, told us about how Red­box is using Adobe Dig­i­tal Mar­ket­ing Suite solu­tions to boost the effec­tive­ness of its cross-channel mar­ket­ing cam­paigns. Red­box worked with Adobe Con­sult­ing and the Indus­try Strat­egy Group at Adobe to com­plete an Adobe Strate­gic Value Assess­ment (SVA) for the lead­ing kiosk-based movie and game rental com­pany. The SVA gave Red­box deeper insight into cus­tomer behav­ior, which allowed the com­pany to iden­tify new ways to improve online rev­enues. Tipp says, “Adobe was able to pro­vide both input about our busi­ness and indus­try best prac­tices for more informed deci­sion mak­ing. These insights iden­ti­fied the untapped poten­tial of our website.”

Using a com­bi­na­tion of Adobe solu­tions and direc­tion from Adobe Con­sult­ing, Red­box suc­cess­fully united its mul­ti­chan­nel mar­ket­ing strate­gies. Tipp com­ments, “When we reach across chan­nels, includ­ing more effec­tive web­site, mobile, and kiosk mar­ket­ing, our goal is to drive cus­tomer engage­ment and cre­ate poten­tial rental oppor­tu­ni­ties. Work­ing with Adobe, we have the strate­gies and best-in-class solu­tions to make it hap­pen.” With Adobe Dig­i­tal Mar­ket­ing Suite, Red­box stream­lined web­site search to increase con­ver­sion and enhanced cus­tomer sat­is­fac­tion by pro­vid­ing an opti­mized expe­ri­ence across devices. To learn more about how Red­box used Adobe solu­tions to improve its dig­i­tal mar­ket­ing across chan­nels and devices, click here.

 

 

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