Come See SearchCenter+ Again… For the First Time

Well, they’re at it again. Work­ing late into the night, our team of stel­lar devel­op­ers and qual­ity engi­neers are dili­gently push­ing out another set of new prod­uct ver­sions and improve­ments to our users. (And I’d be remiss if I didn’t give a shout-out to Jeff Jor­dan and his team as today marks the birth of the newest OBU prod­uct, Adobe Social­An­a­lyt­ics. Con­grats!)

For Adobe Search­Cen­ter+, tonight intro­duces per­haps the most exten­sive “main­te­nance release” we’ve ever pushed live to our cus­tomers, and that on the heels of the release of ver­sion 4.0 – eas­ily our most sig­nif­i­cant plat­form upgrade in the his­tory of the prod­uct – just four weeks ago. With tonight’s release we are introducing:

• Queued Requests: Allows users to queue up mul­ti­ple views/projects at once, facil­i­tat­ing multi-tasking and elim­i­nat­ing wasted time wait­ing for com­plex queries.
• First-Page Min­i­mum Bid: Applic­a­ble both in bid automa­tion and in our new For­mu­laic Bid Change fea­ture, users can choose to auto­mat­i­cally increase/decrease the bids on their key­words in both Google AdWords and Microsoft adCen­ter accounts to the rec­om­mended min­i­mum sug­gested by each search engine to (likely) attain a first page ranking.
• Ad Plat­form Report: Dis­plays aggre­gate data across mul­ti­ple accounts for a broader view of PPC performance.
• Expanded adCen­ter Cam­paign Man­age­ment Options: Includes device tar­get­ing, geo-targeting (with incre­men­tal bid­ding), new bud­get stan­dards, and Qual­ity Score.
• Enhance­ments to Key v4.0 Fea­tures: Builds upon the suc­cess of new UI and appli­ca­tion fea­tures to fur­ther “pol­ish” the v4.0 expe­ri­ence through more pow­er­ful fil­ters, greater flex­i­bil­ity with Find & Replace and For­mu­laic Bid Changes, more detailed change pre­view­ing, and much more.

All of that less than a month after we proudly released ver­sion 4.0, the new face of the Search­Cen­ter+ plat­form! I never cease to be amazed at what this extra­or­di­nary group of devel­op­ers can accom­plish in such a short period of time.

And in case you haven’t been keep­ing up with Search­Cen­ter+ devel­op­ment over the past cou­ple of quar­ters, there’s been a lot going on. For those of you that have been “out of the loop”, let’s recap…

Back in the April we released the industry’s first com­plete organic search inte­gra­tion into a paid search cam­paign man­age­ment and opti­miza­tion plat­form. Search mar­keters no longer need to only man­age to part of the search engine results page – now they can lever­age traf­fic and per­for­mance data from the non-sponsored side of the equa­tion to help them:

1. High­light and ana­lyze cross-search-channel trends and synergies
2. Per­form more informed and effec­tive bid management
3. Uncover new sources of key­word expan­sion and refine­ment opportunities

As part of our organic search inte­gra­tion efforts, we announced a strate­gic part­ner­ship with Con­duc­tor, a leader in the SEO tech­nol­ogy space, and pushed to mar­ket an inte­gra­tion with their Search­light plat­form. For our non North Amer­i­can cus­tomers, we have also announced a strate­gic part­ner­ship and inte­gra­tion with Search­metrics, another stel­lar SEO tech­nol­ogy provider that has worked with us to pro­vide enhanced value to Search­Cen­ter users.

Dur­ing that same time frame, we also intro­duced the first native inte­gra­tion of inter­nal search terms and per­for­mance data into a paid search cam­paign man­age­ment and opti­miza­tion plat­form – open­ing a vast world of data to search mar­keters involv­ing vis­i­tor site nav­i­ga­tion trends, cross-product mer­chan­dis­ing insights, and cer­tainly the most rel­e­vant source of key­word sug­ges­tions available….anywhere.

We kicked our sum­mer off by push­ing live our new Inven­tory Man­age­ment tool, the first of its kind to be fully con­fig­urable by dig­i­tal mar­keters directly in an online user inter­face. Through this sys­tem our users can now have their cam­paigns auto­mat­i­cally adjust to the con­stant flux of inven­tory lev­els that are com­mon to many online busi­nesses, sav­ing them both man­age­ment time and wasted adver­tis­ing spend.

But the high­light of the year (at least for me – I hope you’ll agree!) was our release of the next gen­er­a­tion of the Search­Cen­ter+ plat­form, ver­sion 4.0. Being chalked full of so many new fea­tures and enhance­ments to the user work­flow and expe­ri­ence, it sim­ply wouldn’t do it jus­tice to try to list them all here in a sin­gle post. For those of you who have had this new ver­sion in your hands for the past sev­eral weeks, we’d love to hear how your expe­ri­ence has been thus far and which of the array of new fea­tures you’ve found most use­ful. And for those of you who haven’t had the pleasure…

I’m extend­ing an invi­ta­tion to every­one in the Omni­ture “fam­ily” to come take a look at Search­Cen­ter+ ver­sion 4.0. If you’ve never had a chance to expe­ri­ence the prod­uct, you’re in for a treat, and you’ll see very quickly the power of a dig­i­tal mar­ket­ing man­age­ment and opti­miza­tion tool not super­fi­cially “inte­grated” with select data points com­ing out of an ana­lyt­ics plat­form, but rather one very lit­er­ally built directly upon the foun­da­tion of Site­Cat­a­lyst and the rest of the industry-leading Adobe Online Mar­ket­ing Suite, with all the rich data, insights, and action­abil­ity that come from that uni­fied Suite platform.

And for those of you that have worked with Search­Cen­ter+ in the past and have since moved on, I invite you to come and take another look. After years of invest­ment and enhance­ment and truly lis­ten­ing to what our cus­tomers need and want the most (includ­ing some enhance­ments that have even Site­Cat­a­lyst green with envy), this isn’t like any­thing you’ve seen from us before. So I invite you: “Come see Search­Cen­ter+ again, for the first time.”