Omniture’s Platform: Coming To A City Near You

One of the most inter­est­ing devel­op­ments in the Inter­net space is…

…some­thing that hasn’t happened.

Despite 10+ years of con­stant growth in online mar­ket­ing and e-commerce, no over­all plat­forms have emerged to serve the needs com­pa­nies have in the key areas of web ana­lyt­ics, cam­paign man­age­ment, con­ver­sion opti­miza­tion and asso­ci­ated enter­prise integration.

There are a num­ber of rea­sons for this, in my opinion:

1) New ter­ri­tory tends to be exploited by spe­cial­ists first;
2) VC firms see 1–2 years ahead, not 5–10;
3) ven­dor con­sol­i­da­tion occurs pri­mar­ily dur­ing eco­nomic down cycles

Today, how­ever, we have an Inter­net land­scape ripe for the emer­gence of a few key plat­form ven­dors. Most com­pa­nies who are active in online mar­ket­ing and e-commerce have more ven­dors than they can effec­tively man­age; VC firms as of now are no longer the pri­mary financier of new tech­nolo­gies; and if you haven’t noticed, this qual­i­fies as an eco­nomic down cycle to say the least.

If you have any inter­est at all in the multi-billion dol­lar mar­ket for online mar­ket­ing solu­tions, and if find­ing a strate­gic part­ner for your online busi­ness opti­miza­tion needs is of strate­gic impor­tance to you, I’d like to invite you to attend a 3-hour sem­i­nar on the being hosted by Omni­ture next week in Dal­las, Los Ange­les and the SF Bay Area, and mid-November in Atlanta, Chicago and New York.

Details and reg­is­tra­tion page. Dates/Locations are:

Dal­las — Tues­day 10/14
L.A. — Wednes­day 10/15
SF — Thurs­day 10/16

Atlanta — Tues­day 11/18
NYC — Wednes­day 11/19
Chicago — Thurs­day 11/20

[All sem­i­nars are 8:30–11:45am]

Come to see Omni­ture in a city near you and dare to believe that the online busi­ness opti­miza­tion suite you need exists.