What do Flat CPCs Indicate a Drop in Advertising Spend?
Ahead of quarterly State of the Digital Marketing report, now part of the Adobe Digital Index report, which will be disseminated on April 10, 2012. I took a look at recent CPC trends across verticals and what this might mean for advertising spend. To see that analysis, visit: http://blog.efrontier.com/insights/2012/03/do-flat-cpcs-indicate-a-drop-in-advertising-spend.html
Dr. Siddharth Shah