If you’ve ever had a hard time explaining “Social Media” to your family (or your colleagues) here’s a little graphic that illustrates the difference between Social News, User-Generated Content, and Networking sites.

UPDATE: You can now click on the image below to download the file. Or find it on SlideShare.

Categories of Social Media:

  • Social News sites allow people to post and vote upon news or other content they consider noteworthy.
  • Social Networks connect friends to each other with pictures, status updates, and other applications.
  • User-Generated Content is found on sites where users can upload content and make it public. UGC also includes formats like comments, ratings and reviews, and other feedback mechanisms.

So here are a couple of overlaps that this graphic illustrates:

  • Blogs have strong characteristics of all three of these categories. Their content is generated by users, can have news value, and is often viewed by a network of followers.
  • Twitter is a collection of networks that follow each other’s brief status updates, to whom it is considered noteworthy
  • RSS, (Really Simple Syndication) allows a network of subscribers to receive new or updated content.

This model was originally presented in a webinar developed with Chris Bennett of 97th Floor, and has slide if you’d like to share it with a friend.

71 comments
Betty
Betty

This is more confusing for the first time, never been there, do not know how it works person! And, you gave them no good reason to use social media. But, I did learn the acronym RSS stands for Really Simple Syndication. TX!

Shannon Searing
Shannon Searing

Thanks Wes, great visual for us to use. Where would you fit LinkedIn into the picture, Social News?

Larisa
Larisa

Would love a copy of the pptx as well .. tried to "download" it but all it gave me was a bunch of XML files?? Thank you!

Laura Butler
Laura Butler

I would like to received the pptx file too. Thanks, Laura

James Mayes
James Mayes

Love the clarity - missing the professional though - LinkedIn, etc.

LiY
LiY

Hi Wes, could you send me a copy of PPT. Highly appreciate it!!!

Leon
Leon

I'd like to get a copy of your animated slide as well. THX!

Fred
Fred

can u pls send me the .pptx also? Fred

Edgar
Edgar

I too would like to received the pptx file. Thanks, Edgar

Dana
Dana

Very nice--this helps. Please send the .pptx file. Thank you!

Carolyn
Carolyn

pptx for me too, please & thanks!

debbie
debbie

I would like a copy of the presentation too. Thanks

george
george

Would love the pptx… Thanks

Joan
Joan

Please send .pptx. Thanks and Happy Thanksgiving!

Sue
Sue

I would like to receive the .pptx as well. Thanks!

carol worthington-levy
carol worthington-levy

i tried to download the pptx from clicking on the image but it's coming out as all code. if you can email me the presentation that would be awesome. we're trying to help clients find a good balance between the proactive measurable things they're doing, and new media. cheers - c

MC
MC

Nice work with a tough "assignment" However, I don't know that I completely agree in that I don't believe that that Twitter for example is just social news. Although short-winded, people DO use it for social networking and user-generated content to a certain degree.

Lucy Baratta
Lucy Baratta

can I get a copy of the .pptx file you mentioned in this article?

Hugh
Hugh

Nicely done. Thank you for sharing this.

P Birnbaum
P Birnbaum

Very clearly stated. Even the experts get tripped up from time to time and this explanation keeps it all straight.

Brian
Brian

I would like the powerpoint as well please. Thanks!

Soizic
Soizic

Nice graphic and simple explanation - would love to get the PPT presentation too! Tx! -S

Carlos V. Roman
Carlos V. Roman

This is a great illustration of the social media types. I've seen larger confusing ones but at least you have covered the major players. I have seen and used a combination of the 3 circles with back links, embedded content, plug-in applications and the such. For example, we have similar Facebook/MySpace features with a Twitter plug-in while users can share YouTube videos, create blogs and RSS feeds. These are all fantastic tools to provide users who join social media websites. Social media also implies "friends and family" or B2C. I would eventually like to see more information on B2B and B2G type websites. Thanks & Regards, Carlos V. Roman, Founder PublicWorksAgency.com http://www.publicworksagency.com

Stepheny Mayers
Stepheny Mayers

Hi - I posted a blog earlier in response to Social Media in 30 Seconds, please can this not be published, it was more of a personal question to Wes born out of an ongoing debate between the digital brand and comms marketeers and web developers in my company. Many thanks!

Stepheny Mayers
Stepheny Mayers

I really Like, and appreciate the attempt here to put social networking into some structure that helps the laymen come to grips with it; but I can't help but wonder if such compartmentalising is somewhat outdated? One reason simply being by the rapid nature of development that is increasingly blurring the landscape, bringing about a greater convergence. in short, it's note merely the technology that determines how it is categorised, it is how the user chooses to use it. E.g. If I create a news broadcasting channel on Youtube, does that still leave Youtube out on a limb in the UGC category? Surely the simplest way to explain SM is to say it's about an unlimited number of people sharing and having conversations through content and enablers i.e. technology - of which the above are examples?

Russ
Russ

I would like the pptx file too.

Virginia
Virginia

Please send the ppt. Thanks for sharing.

Greg
Greg

Thanks and would also like the pptx, or you could post on slideshare?

debby
debby

I would like the pptx file as well Can you please forward to me?

Ken
Ken

I'd like to look at the PPTX file as well plase.

Marc
Marc

I would like to receive the .pptx as well. Thanks!

Tracey
Tracey

Hi Wes, I would also love the .pptx. Best, Tracey

Andres Acosta
Andres Acosta

Now that iGoogle has social networking functionality and features it would be a great addition to the Social Networking circle. Great diagram, thanks for sharing.

Donaven
Donaven

I'd like the pptx file as well please. thank you.

Scott
Scott

doesn't show LinkedIN, Twitter is not social news, wordpress is an open source web platform that is not only used for blogging more in a CMS category, all in all, good idea, but defiantely needs to be ironed out

Stevan
Stevan

Hi Wes, Can you send me the .pptx please? Thanks!

Ira S Wolfe
Ira S Wolfe

Please send me the pptx file. Thank you!

Lisa
Lisa

I'd like the ppt slide too. It will come in very handy. thanks

Sally
Sally

I would like the pptx file also. Much appreciated!!

Steph
Steph

Hi, I would like to receive the .pptx as well. Thanks!

Kathryn
Kathryn

This is a great little diagram. While it simplifies the many categories of Social Media it helps to have a context for reference.

David Plant
David Plant

Wes, would you be kind enough to send me the pptx as well? Thx. DP

Beverly Parenti
Beverly Parenti

Please send me a copy of the .pptx. Great illustration. Thanks for making this succinct.

Wes Funk
Wes Funk

Hi everyone. Yes, the slide is on slideshare (see the link in the post) or you can simply click on the image and download the PowerPoint. Thanks!