Info-Tech Names Adobe Social a Champion of Social Media Management Platforms
In its recently published “Vendor Landscape Plus: Social Media Management Platforms (SMMP)” report, Info-Tech Research Group awarded Adobe Social its highest distinction: Champion.
Specifically, we were recognized for the following:
- Exemplary performer in the best of breed engagement category: “Adobe Social rounds out the company’s broader Digital Marketing portfolio, and has strong toolsets for social content management, campaign tracking, and inbound customer engagement.”
- Trendsetter and up-and-coming force in the SMMP market: “The product is tightly focused on analytics, workflow, and social campaign execution.”
- Best overall value: “A clean interface and strong workflow capabilities make the product a good choice for those needing a powerful yet easy-to-use solution.”
As one of the new kids on the block, it’s great to be recognized for our advancements as Info-Tech has in this report. But that doesn’t mean we’re resting on our laurels.
Since the report was published, we’ve added outbound engagement and analytics support for LinkedIn, expanded data sources for social listening with Foursquare, Instagram, Flickr, and Google+, and introduced a content calendar, new reports, and more. View Adobe Social capabilities here.
Download and read a copy of the full report here.
It feels good to be the champ!