Which Social Platform Works Better For Marketers?

Social Media · By On · 9 Comments

The answer is it depends.  Are you focused on cus­tomer com­mu­ni­ca­tion, brand expo­sure or increas­ing traf­fic to your site?  From Face­book to YouTube to Digg and beyond the list of social media sites con­tin­ues to grow at an extra­or­di­nary pace, mak­ing the task of choos­ing the right route to expand social media mar­ket­ing increas­ingly com­plex. Which social media out­let will net the most bang for the buck?

Check out this graphic cre­ated by CMO​.com and 97th Floor for an analy­sis of which social media tools are your best bet, it may clear up some of the social media over­load you may be experiencing.

I’d love to get your feed­back about what social media site best accom­plishes your objec­tives. Post your com­ments below.

Click here for a down­load­able pdf ver­sion of the chart:

http://​www​.omni​ture​.com/​g​o​/​2​6​899

cmo-social-landscape-r52-500x862

  • http://www.0-to-60.com AJ Wilcox

    Great work, Wes! Very infor­ma­tive. I just have two cor­rec­tions for you. For Deli­cious, you said that it’s good for SEO. Unfor­tu­nately, Deli­cious employs the use of rel=“nofollow” on all their links, thus mak­ing it effec­tively worth­less for link value on SEO. Youtube is the same way. Other than that, the chart is golden.

    • http://blogs.omniture.com/author/wfunk Wes Funk

      Don’t be too quick to under­es­ti­mate the value of social sites that use rel=“no fol­low”. Many blog­gers use Deli­cious to find good con­tent to then write about and link to thus help­ing out your seo, sim­i­lar to Digg.

      Youtube is a sim­i­lar exam­ple, as one might expect YouTube matches to be imme­di­ately indexed in Google, espe­cially after Google acquired them, but I’ve come to the con­clu­sion that Youtube earns it rank­ings with­out any spe­cial Google-indexing love.

  • http://www.directperformance.com.br Eduardo

    Nice Info­graphic. Thank you

  • http://microexplosion.com Bill Seaver

    This is an inter­est­ing chart. I don’t agree with all of it but there’s some help­ful infor­ma­tion here. My pri­mary cau­tion to any inter­ested in social media mar­ket­ing is that they don’t start with the tech­nol­ogy, rather you need to start with the peo­ple you’re try­ing to reach. Then move to deter­min­ing your objec­tives and strat­egy, and then the tech­nol­ogy that fits. This chart may tempt some­one to dive into a tool/technology that doesn’t work for them but has a lot of green boxes.

  • http://www.rossmonaghan.com/ Mil­wau­kee SEO

    Thanks for shar­ing the graphic Wes! This def­i­nitely is a very easy piece to share with clients who are not always dialed in on what they are truly going after. That being traf­fic, brand aware­ness etc.

  • Imran

    Nice work! Facebook’s adver­tis­ing poten­tial is hugh. Design a good app and it is a win win sit­u­a­tion. CPC is even cheaper than Google’s PPC if tar­geted care­fully. If you need to choose then bank on FB and youtube only.
    Rest is not worth the hassle!

  • http://www.faqsoftwareagent.com FAQ Soft­ware Agent

    Pretty cool info­graphic right there! It does depend on what your long term goal is for your brand, you can always per­form and send it all to all social sites, but that would take a great deal of time and resources.

  • http://www.kartalprefabrik.com konteyner

    The per­son­al­ized search can be switched off, as informed by this arti­cle. I’ve been won­der­ing why google results are still dif­fer­ent on dif­fer­ent com­put­ers even when both com­put­ers have had their web his­tory deleted, so thanks for that, it’s v use­ful! Google will con­tinue to evolve for sure, so any dis­ad­van­tage the present state of affairs has for some peo­ple will keep chang­ing anat­way no doubt.

  • http://lilashreviews.org/ lilash reviews

    Many inter­net mar­keters use social media sites to pro­mote their com­pany and their prod­ucts. I believe social media sites play a great role as of today in inter­net mar­ket­ing. It can drive traf­fic to your site, con­vince future cus­tomers and gain more friends to sell the prod­ucts. It can increase productivity.